Assistant Manager, Commercialisation (ATEX), Digital Banking at the African Export Import Bank (Afreximbank)

African Export Import Bank (Afreximbank) was established in Abuja, Nigeria in October, 1993 by African Governments, African private and institutional investors as well as non-African financial institutions and private investors for the purpose of financing, promoting and expanding intra-African and extra-African trade.

The Bank, headquartered in Cairo, the capital of the Arab Republic of Egypt, commenced operations on 30 September, 1994, following the signature of a Headquarters Agreement with the host Government in August, 1994. It has branch offices in Harare, Abuja and Abidjan and will open an East Africa branch office shortly.

We are recruiting to fill the position below:

Job Title: Assistant Manager, Commercialisation (ATEX), Digital Banking

Reference: M-DIBA-ATEX-2025
Location: Cairo, Egypt
Working time: Full-time

Job Summary

• The Assistant Manager, Digital Banking Commercialisation will be responsible for implementing digital sales and market development strategies for the Africa Trade Gateway (ATG), with a specific focus on Africa Trade Exchange (ATEX). 
• The role plays a critical part in driving adoption, transaction growth, and revenue generation by leading digital campaigns, customer acquisition efforts, partner onboarding, and performance optimization across Afreximbank’s digital platforms.
• This is a pivotal role for anyone looking to shape the future of African digital trade infrastructure and contribute to the success of a cross-border, local currency-enabled B2B e-commerce and trade ecosystem.

Key Responsibilities
Brand & Digital Campaign Implementation:

• Execute end-to-end digital and market activation campaigns across paid, owned, and earned media to drive ATG lead generation.
• Develop content and digital materials that highlight platform features, case studies, and customer stories.
• Implement and optimize SEO/SEM strategies for discoverability and visibility.
• Track campaign performance and derive insights for continuous improvement.

B2B E-Commerce & Transaction Closure:

• Support targeted initiatives to drive transaction growth on the ATEX platform.
• Analyze transaction pipelines to identify and resolve drop-off points.
• Drive improvements to conversion rates and customer journeys.
• Support sales targets and collaborate with the operations team to close deals.
• Evaluate platform workflows for enhanced value capture opportunities.

Ecosystem Development & Partner Management

• Expand the ATG ecosystem by onboarding strategic partners, service providers, and active users.
• Identify and resolve ecosystem gaps impacting deal completion.
• Promote cross-selling between digital platforms and monitor participant engagement.

Sales Enablement & Client Management:

• Support management of the ATG sales pipeline.
• Develop digital sales approaches tailored to segmented client needs.
• Assist with client engagement materials and post-onboarding journey enhancements.

Data Analytics & Reporting:

• Prepare regular reports on digital campaign effectiveness, lead conversion, and ecosystem KPIs.
• Analyze customer journey data and provide recommendations to enhance the business model.
• Identify tools and methods to improve digital performance and commercial outcomes.

Internal Collaboration:

• Collaborate with Product, Communications, and ATG Digital Teams to align campaign messaging, targets, and execution.
• Assist in preparing business reviews and internal presentations.

Customer Experience Enhancement:

• Gather customer feedback to improve platform usability.
• Support retention and reactivation campaigns.
• Produce content tailored to address specific customer pain points and user goals.

Key Internal & External Interactions
Internal:

• Digital Product Teams
• Communications Department
• Ecosystem and Operations Teams

External:

• Platform Users
• Ecosystem Partners
• Digital Clients and Vendors

Minimum Qualifications & Experience
Educational Qualification:

• Bachelor’s and Master’s Degree in Marketing, Business/Business Administration, Computer Science, Economics or another related field 

Experience:

• At least 5 years in digital marketing, business development, or sales, preferably in financial services or B2B platforms.
• Demonstrated experience in launching digital campaigns, ecosystem growth, and revenue optimization.
• Hands-on experience with analytics tools, CRM, SEO/SEM, and social media marketing.
• Strong project management and stakeholder engagement capabilities.
• Fluency in English; knowledge of French, Portuguese, or Arabic is a plus.

Technical & Behavioural Competencies

• Subject matter expert in digital commercialisation, digital sales funnel optimization, and campaign performance tracking.
• Strong ability to translate digital strategy into action, working cross-functionally with internal teams.
• Excellent analytical, presentation, and communication skills.
• Self-starter with a high sense of ownership, leadership, and innovation.
• Demonstrates Afreximbank values:
  • Commitment to Africa
  • Integrity
  • Passion for Learning
  • Teamwork
  • Professionalism

Application Closing Date
13th May, 2025.