Senior Analyst, Commercialisation (ATEX), Digital Banking at the African Export Import Bank (Afreximbank)

African Export Import Bank (Afreximbank) was established in Abuja, Nigeria in October, 1993 by African Governments, African private and institutional investors as well as non-African financial institutions and private investors for the purpose of financing, promoting and expanding intra-African and extra-African trade.

The Bank, headquartered in Cairo, the capital of the Arab Republic of Egypt, commenced operations on 30 September, 1994, following the signature of a Headquarters Agreement with the host Government in August, 1994. It has branch offices in Harare, Abuja and Abidjan and will open an East Africa branch office shortly.

We are recruiting to fill the position below:

Job Title: Senior Analyst, Commercialisation (ATEX), Digital Banking

Reference: SA-DIBA-ATEX-2025
Location: Cairo, Egypt
Working time: Full-time

Job Summary

• The Senior Analyst, Digital Banking Commercialisation will support the commercialisation of the Africa Trade Gateway (ATG), specifically focusing on the Africa Trade Exchange (ATEX). 
• The role is central to driving the digital sales strategy, executing marketing campaigns, and supporting client acquisition and transaction growth across ATG platforms.
• It offers a unique opportunity to contribute to transforming Africa’s trade landscape through a digital ecosystem that enables cross-border B2B e-commerce, local currency settlement (via PAPSS), and digital access to financing and trade services.

Key Responsibilities
Digital Marketing Support:

• Execute digital and offline marketing campaigns across channels.
• Manage social media engagement for ATG platforms.
• Support SEO/SEM optimization, including keyword research and content targeting.
• Assist in creating digital assets and campaign materials to enhance brand engagement.

B2B E-Commerce & Transaction Facilitation:

• Monitor ATEX transaction pipeline and identify bottlenecks in the customer journey.
• Provide data-backed recommendations for process improvement.
• Prepare transaction reports, track conversion metrics, and respond to digital transaction inquiries.

Ecosystem Growth Support:

• Maintain CRM and records of ecosystem participants.
• Support onboarding of new partners and service providers.
• Organize ecosystem engagement data and assist in market research for new participants.

Sales Process Enablement:

• Support lead management and CRM data accuracy.
• Prepare client presentations and communication materials.
• Facilitate digital onboarding of clients and partners.

Data Collection & Analytics:

• Compile campaign performance and user engagement metrics.
• Assist in preparing post-campaign reports and customer feedback summaries.

Administrative & Operational Support:

• Organize internal meetings and maintain documentation for the Digital Business Commercialisation team.
• Track marketing budgets and support digital event logistics, including webinars.
• Maintain the digital asset library.

Client Communication:

• Respond to client inquiries and coordinate training sessions.
• Assist in newsletter preparation and campaign-based communications.

Internal & External Key Interactions

• Internal: Digital Product Teams
• External: Digital Customers & Ecosystem Participants

Minimum Qualifications & Experience
Educational Qualification:

• Bachelor’s and Postgraduate Degree in Marketing, Business, Digital Media, or a related field.

Experience:

• At least 3 years of experience in digital marketing, sales support, or related roles.
• Familiarity with digital marketing platforms, CRM tools, and social media management.
• Exposure to marketing analytics and data reporting tools.
• Proficient in MS Office Suite and common digital tools.

Language Skills:

• Excellent written and spoken English.
• Knowledge of French, Arabic, or Portuguese is an added advantage.

Other Attributes:

• Strong organizational skills and attention to detail.
• Entrepreneurial, self-starter attitude with high sense of ownership.
• Ability to function in a multicultural, fast-paced environment, especially in financial or tech-driven sectors.

Technical & Behavioural Competencies:

• Operates autonomously, manages processes end-to-end.
• Recognized as subject matter expert in digital sales enablement.
• Able to mentor junior colleagues and present complex technical information.
• Understands Afreximbank’s mission and trade development objectives, and how digital tools support them.
• Demonstrates commitment to Africa’s growth, integrity, innovation, professionalism, and flexibility.

Application Closing Date
13th May, 2025.