Strategist at Brands Optimal Limited

Brands Optimal Limited is a leading experiential marketing agency. We are one of Africa’s leading Experiential Marketing Agency which optimizes value for client through the use of strategic, reliable and measurable method in consumer engagement, loyalty seeding and sales generation.

We are recruiting to fill the position below:

Job Title: Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking for a strategic thinker with a passion for marketing and a proven track record of developing and implementing effective marketing strategies.
• The successful candidate will be responsible for analyzing client briefs, identifying marketing opportunities, and developing comprehensive marketing strategies that meet client objectives.

Key Responsibilities

• Develop Marketing Strategies: Analyze client briefs, identify marketing opportunities, and develop comprehensive marketing strategies that meet client objectives.
• Conduct Market Research: Conduct market research to gather insights on target audiences, market trends, and competitor activity.
• Collaborate with Cross-Functional Teams: Collaborate with creative teams to ensure alignment and effective implementation of marketing strategies.
• Present Strategies to Clients: Present marketing strategies to clients and internal stakeholders, communicating complex ideas in a clear and concise manner.
• Measure and Evaluate Campaign Performance: Measure and evaluate the performance of marketing campaigns, providing insights and recommendations for future improvements.

Requirements

• At least 5 years of experience in marketing strategy, planning, or a related field.
• Bachelor’s Degree in Marketing, Business, or a related field.
• Proven strategic thinking and problem-solving skills, excellent communication and presentation skills, ability to work collaboratively in a fast-paced environment.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP), as well as marketing channels and metrics.

What We Offer

• A competitive salary and benefits package.
• Opportunities for professional growth and development in a dynamic and innovative agency.
• A collaborative work environment that values creativity, innovation, and teamwork.

Application Closing Date
30th May, 2025.