Digital Marketing Officer at Estatesphere

At Estatesphere, we are a leading real estate company committed to redefining urban living through innovative residential and commercial developments. With a focus on quality, integrity, and client satisfaction, we offer a wide range of services including property sales, rentals, development, and investment advisory. Our team of experienced professionals works diligently to deliver properties that combine functionality with aesthetic appeal, ensuring long-term value for our clients and stakeholders. Whether you're a first-time buyer, seasoned investor, or looking to develop real estate projects, we provide tailored solutions to meet your needs.

Driven by excellence and guided by industry best practices, Estatesphere continues to shape communities and elevate lifestyles across Nigeria’s real estate landscape.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Lagos

Job Summary

• We are seeking a creative and analytical Digital Marketing Officer with a strong understanding of the real estate market to manage our online presence and drive digital campaigns that generate leads and increase brand visibility. 
• The ideal candidate will use digital tools and strategies to promote our properties, attract buyers/tenants, and support the sales team in achieving revenue goals.

Key Responsibilities

• Digital Campaign Management:
• Plan and execute digital marketing campaigns across platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Optimize campaigns for lead generation, engagement, and conversion.

Content Creation & Management:

• Develop engaging content (copy, images, and video) for website, email newsletters, and social media channels.
• Collaborate with designers and videographers for property promotional materials and virtual tours.

Social Media Management:

• Manage company profiles across social media platforms with consistent posting, community engagement, and growth strategies.
• Monitor trends and create real estate-relevant content to increase visibility and credibility.

SEO & Web Analytics:

• Improve website traffic through SEO strategies (on-page and off-page).
• Track and report on digital marketing KPIs using Google Analytics, Search Console, and other tools.

CRM & Email Marketing:

• Segment and manage email lists; design and send real estate drip campaigns and newsletters.
• Use CRM platforms to monitor lead journeys and retarget potential clients effectively.

Market Research:

• Analyse online competitors, digital trends, and audience behavior to refine marketing strategies.
• Benchmark campaigns against real estate industry standards.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• 2–4 years of hands-on digital marketing experience, preferably in the real estate or property development sector.
• Proficiency in digital tools like Google Ads, Meta Ads Manager, Canva, Mailchimp, WordPress, and SEO tools.
• Strong copywriting and content creation skills.
• Experience with CRMs like HubSpot, Zoho, or Salesforce is a plus.

Preferred Skills:

• Knowledge of local and international real estate trends.
• Basic graphic design and video editing capabilities.
• Strong data analysis and reporting skills.
• Ability to manage multiple campaigns with tight deadlines.

Application Closing Date
2nd May, 2025.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: vforvikitor@gmail.com using the Job Title as the subject of the email.