Digital Marketing and Sales Specialist at WithinLabs

At WithinLabs, we believe in the power of technology to transform industries and lives. Our mission is to develop cutting-edge software solutions that empower healthcare practitioners and patients through seamless, intelligent, and secure electronic health records. This is just the beginning—our pipeline of innovative products aims to solve real-world challenges across various industries. WithinLabs: Innovating the Future of Healthcare and Beyond.

We are recruiting to fill the position below:

Job Title: Digital Marketing and Sales Specialist

Location: Nigeria

About the Role

• We’re looking for passionate individuals who want to join us in shaping the future, one solution at a time.
• We are seeking a dynamic Digital Marketing and Sales Specialist to join our team and drive our go-to-market (GTM) initiatives from ideation through execution.
• The ideal candidate will own our go-to-market (GTM) strategy and execution, handling every phase—from pre-launch waitlist generation and brand positioning, to launch activation and sustained post-launch growth. 
• This role demands a strategic thinker who is equally comfortable rolling up their sleeves to implement hands-on digital marketing campaigns, optimize conversion funnels, and drive revenue growth. 
• You will be at the helm of all sales and marketing activities, ensuring a seamless, integrated approach that delivers exceptional conversion rates and measurable business impact.

Key Responsibilities
Comprehensive GTM Strategy & Execution:

• Develop and execute robust GTM strategies covering all stages: pre-launch, launch, and post-launch.
• Build, refine, and optimize marketing funnels that generate high-quality leads, nurture prospects, and drive conversions.
• Coordinate with cross-functional teams (product, Engineers) to ensure a unified market approach.

Pre-Launch Initiatives:

• Design and manage pre-launch campaigns aimed at building a waitlist and generating initial buzz.
• Utilize targeted digital channels (social media, content marketing, email campaigns) to create anticipation and early engagement.

Launch & Post-Launch Marketing:

• Execute high-impact launch campaigns that leverage multi-channel strategies for maximum visibility.
• Develop ongoing post-launch marketing strategies to maintain momentum, drive customer acquisition, and enhance brand loyalty.
• Continuously analyze market trends and customer feedback to adjust tactics for sustained growth.

Digital Campaign Management:

• Develop, manage, and optimize multi-channel digital campaigns (email, social media, PPC, SEO, content marketing) from concept through execution.
• Take full ownership of the hands-on implementation, ensuring agile adjustments based on real-time performance data.

Sales Funnel & Revenue Optimization:

• Design, refine, and manage the entire sales funnel, ensuring smooth transitions from lead generation to conversion.
• Collaborate with other team to craft compelling digital assets and data-driven sales presentations that boost close rates.

Enhanced Sales Strategy & Execution:
Direct Sales Engagement:

• Actively manage and nurture the sales pipeline by following up on leads generated through marketing initiatives.
• Engage directly with potential customers via outreach, phone calls, demos, and in-person or virtual meetings.
• Qualify leads and work to close deals, ensuring seamless handoffs from marketing to sales.

Sales Process Optimization:

• Develop and implement sales strategies that integrate closely with digital marketing efforts to maximize conversion rates.
• Utilize CRM systems to track sales activities, monitor lead status, and manage customer relationships throughout the sales funnel.
• Analyze sales performance metrics to identify areas for improvement and to optimize the overall sales process.
• Create and refine sales collateral, digital assets, and customer engagement tools to support the sales process.

Revenue Growth & Customer Retention:

• Develop proactive strategies to upsell and cross-sell to existing customers.
• Maintain strong relationships with key accounts to ensure high levels of customer satisfaction and retention.
• Monitor market feedback and adjust sales tactics to continuously drive revenue growth.

Performance Monitoring & Reporting:

• Track and report on key performance metrics across all stages of the customer journey—both marketing and sales.
• Provide actionable insights and regular performance updates to leadership, recommending strategic adjustments as needed.
• Utilize analytics platforms and CRM data to ensure accuracy in reporting and to guide data-driven decision-making.
• Provide regular reporting and actionable insights to senior management, adapting strategies as needed.

Cross-Functional Collaboration:

• Work closely with product development teams, to ensure brand consistency and a unified market approach.
• Act as the central point of contact for all digital marketing and sales initiatives within the organization.

Market Research & Competitive Analysis:

• Stay abreast of market trends, competitor activities, and emerging digital marketing tools and techniques.
• Use insights to innovate and adapt strategies, ensuring WithinLabs remains at the forefront of industry trends.

Qualification and Skills

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Proven experience (3+ years) in digital marketing, sales, or a similar role with a strong emphasis on GTM strategies and lead generation.
• Hands-on experience in managing and executing multi-channel digital campaigns.
• Solid understanding of digital marketing tools and platforms (e.g., Google Analytics, CRM software, email marketing tools, social media management platforms).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and project management skills.
• Experience in startups or fast-paced environments
• A proactive and creative thinker who thrives in a fast-paced, innovative environment.
• Strong project management skills, with the ability to work independently and collaboratively in a fast-paced, innovative environment.
• Excellent written and verbal communication skills, with a creative and proactive approach to problem-solving.
• A relentless drive for excellence and the capability to operate as the in-house resource for both sales and marketing efforts.

What We Offer

• A dynamic, innovative work environment where your strategic and hands-on expertise will drive real impact.
• Continuous professional growth and development opportunities.
• Competitive salary and benefits package based on experience.
• The opportunity to directly shape our market strategy and contribute to company success.

Application Closing Date
27th May, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: Interested candidates are invited to submit their resume along with a cover letter outlining their relevant experience and how they can contribute to driving our GTM initiatives at WithinLabs.