Customer Marketing Executive at Guinness Nigeria Plc

Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Customer Marketing Executive

Location: Ikeja, Lagos
Employment Type: Full-time

Purpose of Role

• Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.
• Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).

Role Responsibilities
Activities Planning:

• Develop an activity master calendar on a quarterly basis.
• Collaborate with sales & marketing teams to execute activities as per plan.

Activation Execution:

• Track pre and post-M&E approvals for the Customer Marketing department
• Manage activities calendar ensuring timely rollout.

Performance Monitoring:

• Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.
• Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth

Communication Leadership:

• Showcase best practice and customer marketing wins internally and externally

Evaluation & Insights:

• Evaluate sales & marketing activity effectiveness regularly.
• Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.

Experience / Qualifications

• Bachelor’s Degree in Business Administration or Marketing
• Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
• Ability to manage multiple projects simultaneously while maintaining high attention to detail

Application Closing Date
8th May, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online