User Growth Manager at Transsion - PalmPay Limited

PalmPay Limited - Our subsidiary, Transsion, is driving digital innovation across Africa, South Asia, and other emerging markets.

We are recruiting to fill the position below:

Job Title: User Growth Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• As a User Growth Specialist, you will play a critical role in acquiring, retaining, and engaging users across our digital product ecosystem (including mobile apps, services, and platforms). 
• You’ll design and execute strategies that drive rapid user base growth while ensuring strong activation and retention rates.

Basic Requirements

• Education Background: Bachelor's Degree or above, with preference for those majoring in Nigeria Marketing.
• Work Experience: Over 5 years of experience in user growth-related roles, with a preference for candidates who have successful experience in both online and offline brand user growth.

Professional Skills Requirements:

• Market and User Research: Capable of conducting local market research and understanding user needs.
• User Growth Models and Strategies: Familiar with common user growth models and proficient in applying various user growth methods, including online acquisition, activation, retention, re-engagement, and viral growth. Also, possess the ability to conduct offline ground promotions and event measurements.
• APP Feature Understanding: Ability to collect and propose in-app user experience optimization suggestions from a user growth perspective and drive new feature upgrades.
• Offline Event Planning: Strong copywriting and creative planning abilities to design and execute precise marketing activities based on brand positioning and user needs.
• Data Analysis: Data sensitivity and analytical skills to uncover user needs, identify growth opportunities, and optimize growth strategies through data analysis.

Comprehensive Quality Requirements:

• Execution: Ability to provide quick feedback and efficiently advance projects.
• Communication and Collaboration: Capable of working closely with multiple departments, such as product, marketing, and offline stores, to coordinate resources and drive user growth initiatives.
• Innovative Thinking: Keen awareness of new marketing trends and the ability to continuously explore and experiment with new user growth methods.

Preferred Conditions:

• Experience in jumia, jiji, palmpay, opay, uber, bout, etc.
• Brand Marketing Experience + Successful Case Studies + Strong execution ability.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online