Social Media & Digital Marketer at Design Union Limited

Design Union is a real estate development group with divisions in Building design, construction, real estate development and hospitality.

We are recruiting to fill the position below:

Job Title: Social Media & Digital Marketer

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a strategic and results-driven Social Media & Digital Marketer to lead our brand’s online presence.
• This role involves managing content, digital campaigns, and community engagement, as well as overseeing rental promotions on OTAs (Online Travel Agencies), platform subscriptions, and customer communications across all our business outlets.
• You will also serve as a content creator, responsible for producing written and visual content for various digital platforms, including blog posts, social media, website copy, and marketing materials. 
• This dual role requires both creative content development and strategic digital marketing expertise to attract and convert our target audience.

Key Responsibilities
Social Media & Digital Marketing:

• Develop and execute social media strategies across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Create, schedule, and manage engaging content (text, image, and video) that aligns with brand messaging.
• Monitor and manage online communities; respond to messages, reviews, and comments in a timely and professional manner.
• Respond promptly to inquiries and messages received through all social media channels, OTAs, and digital platforms for all business outlets under the brand.
• Analyze social media performance metrics and adjust strategies to improve engagement and ROI.
• Collaborate with internal teams (marketing, sales, operations) to align campaigns and promotions.
• Manage and optimize rental property listings and promotions on OTAs (e.g., Airbnb, Booking.com, Expedia), ensuring content accuracy and competitiveness.
• Maintain and manage subscriptions to relevant platforms (e.g., social media schedulers, email marketing tools, analytics platforms, property listing sites).
• Manage paid social media advertising campaigns, monitor budgets, and report on performance.
• Stay current on industry trends, platform changes, and competitor activity.

Content Creation:

• Write, review, edit, and update content for company websites, blogs, social media, marketing materials, and other platforms.
• Conduct research and interviews to stay informed on industry trends and integrate findings into content.
• Plan and create content that supports lead generation and business development goals.
• Create marketing copy for company products and services.
• Use digital publishing platforms effectively to distribute and manage content.
• Promote content across social media and online channels to reach and engage target audiences.
• Assist in the design and execution of promotional materials.
• Collaborate across departments to set campaign goals and solve communication challenges.
• Monitor metrics and use SEO techniques to drive site traffic and visibility.
• Suggest innovative content ideas and promotion strategies.

Requisite Qualifications / Experience

• First Degree (1st Class or 2nd Class Upper) in Computer Science or a related field.
• Minimum of 5 years’ experience in a similar position involving content creation and digital strategy.

Other Requirements:

• Proven experience in social media management and digital marketing.
• Experience with OTAs and digital listing platforms (preferred).
• Demonstrated success as a content creator or digital copywriter.
• Proficiency in analytics tools (e.g., Google Analytics, Meta Business Suite) and schedulers (e.g., Hootsuite, Buffer).
• Basic skills in graphic design or video editing (e.g., Canva, Adobe Suite).
• Excellent written and verbal communication skills.
• Strong customer service orientation and ability to represent brand voice.
• Excellent organizational and multitasking abilities.

Required Skills / Attributes:

• Excellent client management and interpersonal skills.
• Strong understanding of graphic design tools and digital content trends.
• Outstanding communication and storytelling abilities.
• Excellent time management and organizational skills.
• Strong team collaboration and leadership capabilities.

Application Closing Date
17th May, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr@designunionltd.com using the Job Title as the subject of the email.