Brand Communication and Marketing Executive at Dayola Property and Development Company

Dayola Property and Development Company was founded in 1999 and today has become one of the prime creators of quintessential homes and apartments in the business districts and newly developed areas of Lagos metropolis. Though incorporated in 2008, Dayola Property started business with Investment and Trade, while building relationships and experience that has been taken into property development.

In the residential market, the company has targeted the first-time homeowner and the investor looking for a value-for-money investments, and numerous complexes have been completed. These have either been sold under sectional title or retained as investment properties. Units in our investment portfolio become available for lease from time to time. The company is continuing to build for this category of buyer while at the same time entering into the affordable housing market - a marked contribution towards alleviating the severe shortage of housing. We have primarily focused on developing affordable luxury homes through joint ventures and partnerships. Our portfolio has grown to encompass a wide range of home buyers’ delight, hospitality, commercial and recreational facilities that fits our client’s taste and desire.

We are recruiting to fill the position below:

Job Title: Brand Communication and Marketing Executive

Location: Lagos
Employment Type: Full-time

Responsibilities
Branding:

• Maintain consistent brand messaging across all channels (online and offline)
• Draft press releases, announcements and promotional materials for brand visibility
• Plan and promote real estate open houses, webinars, virtual property tours and exhibition
• Coordinate event branding, invitations and digital amplification strategies
• Monitor social media trends and leverage them creatively to boost brand engagement
• Oversee the company’s website, ensuring it remains updated with new listings, blogs and SEO best practices
• Build and nurture relationships with media houses and property listing platforms

Communication:

• Develop email marketing campaigns for newsletter, promotions and property updates
• Design and disseminate key messages through various channels like social media, newsletter
• Monitor and analyze communication metrics and feedback
• Monitor social media conversations, respond to inquiries and address any issues promptly
• Manage the company’s social media profiles (Instagram, Facebook, LinkedIn, Tiktok) with daily /weekly content calendar

Marketing:

• Develop and implement targeted digital marketing campaigns across social media, email, search engines and property listing platforms
• Manage and optimize paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, property-specific ad networks)
• Track, analyse and report on digital performance metrics (leads generated, CTR, Conversions, etc.,) and optimize for better ROI
• Write clear, persuasive marketing copy for listings, campaigns, websites and brochures
• Support the sales team with marketing collaterals and targeted communications to drive client conversion
• Coordinate property photoshoots, virtual tours and video marketing efforts
• Create and curate engaging content for digital channels, property showcases, client testimonials, market insights, blogs, newsletters and videos

Requirements

• Candidates should possess a Bachelor's Degree with 3 - 7 years of work experience.

Application Closing Date
12th May, 2025.

How to Apply
Interested and qualified candidates should send their Resume to: cv@dayolaproperty.com using the Job Title as the subject to the email.