Digital Design & Brand Specialist at Welcome2Africa International

Welcome2Africa International (W2A) is a premier gateway for facilitating investment and trade into and across Africa. We specialize in connecting investors to Africa's vast opportunities, promoting mutually beneficial and sustainable wealth creation across key sectors such as Agriculture, Maritime, Solid Minerals, and Energy. Our mission is to foster Africa’s growth through trade and investment, and we are seeking a dynamic and visionary Head of Strategy to drive our growth initiatives and resource optimization efforts.

We are recruiting to fill the position below:

Job Title: Digital Design & Brand Specialist

Location: Abuja (FCT)
Employment Type: Full-time

Position Overview

• We’re looking for a highly skilled and driven design professional to own W2A’s visual identity across digital and print channels. 
• You must be passionate about branding, capable of producing high-quality designs under tight deadlines, and willing to contribute proactively to brand evolution. 
• If you're a visual communicator who can transform strategy into impactful visuals, we want to hear from you.

Core Responsibilities
Brand Identity Development:

• Maintain and enhance a consistent brand identity across all platforms.
• Design logos, color palettes, typography, branded templates, and visual guidelines.
• Produce materials such as brochures, presentations, business cards, and branded souvenirs.
• Periodically audit and refine existing brand assets.

Digital & Print Graphic Design:

• Design graphics for W2A website, social media, newsletters, and marketing campaigns.
• Create high-impact visuals for events: banners, posters, stage backdrops, and publications.
• Ensure all assets are optimized for specific formats and platforms (print and digital).

Visual Content Collaboration:

• Work with the communications and growth teams to design visuals for campaigns.
• Collaborate with other departments to ensure alignment with brand goals.
• Provide creative input that supports and enhances campaign strategies.

Website and Digital Presence:

• Support the redesign and upkeep of the W2A website from a visual design perspective.
• Design engaging infographics, research visuals, and multimedia elements.
• Ensure brand consistency across all digital touchpoints.

Innovation & Trend Research:

• Stay informed about design trends, digital innovation, and competitors’ branding approaches.
• Propose new ideas to elevate W2A’s visual engagement and visibility.

Requirements

• Candidates should possess relevant qualifications in a related field.
• Minimum of 2 - 4 years' experience in graphic design or branding (agency or in-house).
• Strong portfolio showcasing digital design (link required).
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, etc.
• Working knowledge of UI/UX principles is an advantage.
• Strong sense of layout, typography, and color theory.
• Excellent time management and ability to handle high-volume design tasks under pressure.
• Must reside in Abuja and be available for in-person interview and design assessment.

Bonus Skills:

• Basic video editing or motion graphics skills.
• Familiarity with content management systems (e.g., WordPress).
• Experience with trade/investment or development sector branding.

Benefits

• Competitive salary: N150,000 Monthly plus performance incentives (Salary is negotiable and commensurate with experience.
• Comprehensive health coverage (HMO).
• 13th-month performance bonus.
• Performance based pay and bonuses
• Free Mental Health checks
• Learning and Development: Sponsored professional development training, workshops, and international exposure.
• Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy.
• Access to global platforms and partnerships through trade and investment events across Africa and Europe.
• Supportive, impact-driven work environment.

Application Closing Date
Not Specified.