Digital Communications and Growth Manager at Tiyah Solutions

Tiyah Consulting is a people-focused HR and operations firm helping businesses build strong teams, effective structures, and thriving workplace cultures.

We are recruiting to fill the position below:

Job Title: Digital Communications and Growth Manager

Location: Lagos
Employment Type: Full-time

Role Overview

• The Digital Communications and Growth Manager will lead organization’s digital storytelling, content strategy, and digital marketing initiatives to amplify the organization's mission and impact. 
• This role involves creating and managing compelling content across various digital platforms, enhancing audience engagement, executing digital marketing campaigns, and ensuring consistent brand messaging. 
• The ideal candidate is tech-savvy, creative, and possesses a strong understanding of digital media trends, marketing strategies, and analytics.

Key Responsibilities
Digital Strategy and Management:

• Develop and execute a comprehensive digital communications and marketing strategy aligned with organizational goals.
• Manage the organization's digital presence, including the website, social media platforms, and email newsletters.
• Monitor and analyze digital metrics to optimize content performance and audience engagement.
• Collaborate with internal teams to ensure cohesive messaging across all digital channels.

Content Creation and Management:

• Create, edit, and publish high-quality content (articles, blog posts, videos, infographics) that resonates with audience.
• Maintain a content calendar to ensure timely and consistent content delivery across all digital channels.
• Collaborate with program teams to gather stories and information for content development.

Social Media Management:

• Oversee the organization's social media accounts, including content planning, posting, and community engagement.
• Develop and implement social media campaigns to increase brand awareness and support fundraising and advocacy efforts.
• Stay updated on social media trends and best practices to enhance organization’s online presence.

Email Marketing:

• Design and distribute email newsletters and campaigns to engage supporters and stakeholders.
• Segment email lists and personalize content to improve open and click-through rates.
• Analyze email campaign performance and implement improvements based on data insights.

Digital Marketing:

• Plan and execute digital marketing campaigns, including SEO/SEM, display advertising, and social media advertising.
• Utilize analytics tools to track campaign performance, measure ROI, and inform future strategies.
• Collaborate with external vendors or agencies as needed to support digital marketing efforts.

Brand Consistency and Compliance:

• Ensure all digital content aligns with brand guidelines and messaging.
• Maintain consistency in tone, style, and visual elements across all digital platforms.
• Ensure compliance with digital accessibility standards and data protection regulations.

Qualifications and Experience

• Bachelor's Degree in Communications, Marketing, Journalism, or a related field.
• Minimum of 3 years of experience in digital communications, content creation, or a similar role.
• Proficiency in content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media platforms.
• Strong writing, editing, and storytelling skills.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
• Ability to analyze digital metrics and translate insights into actionable strategies.
• Passion for women's empowerment, democracy, and good governance.

Work Conditions:

• Hybrid role (combination of remote and in-office work).

Salary
N300,000 - N350,000 / Month.

Application Closing Date
23rd May, 2025.