Digital Marketer at IDA Beauty Shop

IDA Beauty Shop is more than just a makeup store; we are a beauty community. Our journey began with a passion for makeup and a dream to help everyone feel their best. With years of experience in the beauty industry, specialize in three different categories: face, lips, and eyes cosmetics, with a commitment to premium quality and durability, we have quickly become a standout in the beauty industry leading E-commerce.

Our range of luxury premium-quality formulations makeup product made from natural organic ingredients, biodegradable, vegan beauty, eco friendly, cruelty free, gluten, sulfates, and halal certification. We curate products that not only enhance your features but also empower individuals to express themselves through makeup.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• We are on the lookout for an experienced and innovative Go High Level Expert Digital Marketer with a strong background in the beauty industry. 
• The ideal candidate will have at least 2years of hands-on experience in digital marketing, showcasing a deep understanding of social media management and a creative approach to content creation.

Key Responsibilities

• Campaign Strategy Development: Design and implement comprehensive digital marketing strategies that drive brand awareness, engagement, and conversions within the beauty industry.
• Social Media Management: Oversee social media accounts, creating and curating engaging content that resonates with our audience, while managing community interactions.
• Analytics and Optimization: Utilize strong analytical skills to measure campaign performance, providing insights and recommendations for optimization to maximize ROI.
• Content Creation: Develop high-quality content for various platforms, including social media, blogs, and email marketing, that aligns with brand messaging and engages our target audience.
• Email Marketing: Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement strategies to drive retention and sales.
• Collaboration: Work closely with cross-functional teams to align marketing efforts with overall business objectives and ensure a cohesive brand presence.
• Trend Analysis: Stay updated on industry trends and competitor activities to identify new opportunities and keep our marketing strategies ahead of the curve.
• Manage and grow IDA Beauty social media presence
• Develop and implement impactful marketing strategies
• Utilize SEO knowledge and ads management to optimize online engagement
• Identify and target potential customers, including beauty enthusiasts, influencers, and makeup artists, to increase brand awareness and drive sales.
• Monitor sales performance, analyze market trends, and identify opportunities for growth and expansion in the African market.
• Develop and implement sales strategies to promote IDA Beauty makeup products in the Middle East and Africa market.
• Curate and manage content across all social media platforms
• Engage with the audience through strategic posts and campaigns
• Analyze performance metrics to optimize social media strategies
• Brand strategy, budget and planning
• Strong online presence management and operational excellence
• Monitor and enhance IDA Beauty brand presence across platforms
• Ads and campaigns
• Artwork (Stories and Posts)
• Sales Funnel Strategy
• Develop and execute targeted ad campaigns on multiple platforms
• Caption writing, detailed analytic
• Conduct comprehensive analyses to track campaign performance
• Craft engaging and informative captions to complement visuals that align with the brand values & message Captions (EN & AR)
• Conduct thorough research to identify and implement effective hashtags.
• Develop and execute strategies designed to attract and convert leads through all channels
• Comprehensive Analytics & Brand Awareness, sales funnel that will leverage data-driven insights to boost IDA Beauty brand online presence in the Middle east and africa facilitate lead generation
• Familiarity with e-commerce platforms, online marketing strategies, and digital sales techniques is crucial for selling makeup products online. The ability to navigate online sales channels and drive online revenue is a valuable skill.
• Utilize insights to refine strategies and maximize engagement
• Manage and optimize IDA Beauty Google SEO
• Platforms Expertise Instagram, Facebook, Pinterest,TikToK,Youtube
• Focus on tailored production strategies to resonate with our target demographic
• Creative Mood Board & Plan
• Utilize Google for IDA Beauty presence
• Create engaging ads to drive sales conversions

Qualifications

• Candidates should have an HND / B.Sc Degree
• Minimum of 2 years of experience in digital marketing, with a focus on the beauty industry.
• Expertise in Go High Level platform and its functionalities.
• Strong understanding of social media management and best practices.
• Proven ability to analyze data and metrics to inform marketing decisions.
• Creative mindset with a passion for content creation and storytelling.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the cosmetics industry
• Proficiency in Go High Level marketing
• SEO knowledge and ads management experience
• Marketing to develop impactful strategies by following the road map

Application Closing Date
30th May, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr.talentrecruitment@outlook.com using the Job Title as the subject of mail.