Marketer at Tranquil and Quest Medical Hospital

Tranquil & Quest Medical & Diagnostics, Nigeria is a Laboratory & Radiology Center that provides high-quality services through our highly qualified and dedicated specialists who make use of advanced technology to provide world-class medical investigative services in Nigeria. Our team is made up of well trained, seasoned veterans who pride themselves in producing quick and accurate results. TQMD is a subsidiary of Genpsych, USA. We provide a wide range of scans in the radiology department, including a comprehensive variety of CT, Xray, Ultrasound, and MRI scans. Our Lab utilizes state-of-the-art equipment to analyze several laboratory investigations, including hematology chemistry, microbiology, immunology & serology investigations.

We are recruiting to fill the position below:

Job Title: Marketer

Location: Lekki, Lagos

Job Summary

• Tranquil and Quest Specialist Hospital seeks a dynamic, results-oriented Marketer to promote the hospital’s healthcare services and build lasting relationships with clients, referring physicians, and the community. 
• The ideal candidate will be responsible for implementing strategic marketing plans, increasing patient referrals, and enhancing the hospital’s online and offline visibility.

Key Responsibilities
Marketing Strategy & Planning:

• Develop and implement innovative marketing strategies tailored to healthcare services.
• Identify new business opportunities, service lines, and market segments for growth.
• Monitor competitors and adjust marketing plans as needed.

Client & Community Engagement:

• Establish and maintain strong relationships with general practitioners, clinics, HMOs, schools, corporate organizations, and religious institutions.
• Organize and attend health fairs, corporate health talks, and community outreach programs.
• Serve as a key point of contact for partner organizations and referrers.

Brand Management:

• Ensure consistent branding across all platforms (brochures, signage, uniforms, social media).
• Monitor patient feedback and public perception, and report findings to management.

Digital Marketing & Social Media:

• Manage the hospital’s social media accounts and website content.
• Plan and execute digital campaigns (email marketing, SEO/SEM, online ads).
• Track and report on digital marketing metrics (engagement, traffic, lead conversion).

Public Relations:

• Prepare and distribute press releases, newsletters, and promotional materials.
• Represent the hospital at networking events, conferences, and media engagements.
• Coordinate with media houses for advertisements and coverage of hospital events.

Data Tracking & Reporting:

• Analyze patient referral trends and provide monthly performance reports.
• Track ROI of marketing campaigns and recommend improvements.

Key Requirements
Education & Experience:

• B.Sc./HND in Marketing, Business Administration, Public Relations, or a related field.
• Minimum of 3 years’ experience in marketing, preferably within the healthcare or service sector.
• Experience working with HMOs and healthcare service providers is an added advantage.

Skills & Competencies:

• Excellent communication and interpersonal skills.
• Strong presentation and negotiation abilities.
• Digital marketing proficiency (SEO, content marketing, analytics).
• Creative thinker with strong problem-solving skills.
• Ability to work independently and as part of a team.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: hr@tranquilandquest.org.ng using the Job Title as the subject of the email.