Growth Marketing Executive at Interswitch Group

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.

We are recruiting to fill the position below:

Job Title: Growth Marketing Executive

Location: Lagos

About the Job

• The primary purpose is to drive the execution of our growth marketing initiatives for assigned products and services.
• The incumbent of this role will be working with the Growth Marketing Manager to run experiments across the funnel, improving customer acquisition, conversion rate, and working cross-functionally to execute marketing initiatives.
• It requires building and scaling measurable marketing results through multiple channels, and using systematic ways to test experiments and generate innovative ideas to drive business growth and increase revenue.
• The Growth Marketing Executive should be well-versed in analytics, customer acquisition, conversion optimisation, and user research

Key Responsibilities

• Support the Growth Marketing Manager to establish growth strategies and tactics to support customer and revenue growth
• Manage and experiment with new user acquisition campaigns and optimize the funnel
• Develop and execute go-to-market strategy and execution of product launches for assigned product(s)
• Responsible for testing and refining compelling value propositions for customers
• Work closely with the product owners to identify market opportunities and define market-leading products
• Market intelligence - be the expert on our customers, who are they, how they buy and their key buying criteria
• Demonstrate understanding of competitors, channels and routes to market. Understand the competitive landscape and how they are positioned
• Regularly report and analyse product data to monitor performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings from experimental data to support growth marketing decisioning
• Support the development of content required for campaign deliverables (landing pages, product videos, newsletters, battle card etc.) through internal and/or partner resources

Requirements
Academic Qualification(s):

• A good First Degree from a reputable institution

Professional Qualification(s):

• Relevant professional qualification will be an added advantage

Experience (Number of relevant years):

• 3+ years’ experience in Growth Marketing, Digital Marketing or Product Marketing
• Experience in Payments, Fintech, eCommerce, B2B, B2C or B2B2C is a plus
• Knowledge of Google Analytics, Email Marketing, Performance, and Microsoft Excel
• Prior experience in performance marketing and running structured growth experiments
• Analytical and metrics-driven
• Excellent written and verbal communication skills and strong presentation skills

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online