Content Marketing Specialist at GIG Mobility (GIGM)

GIG Mobility (formerly God is Good Motors) wasfounded in 1998 by Edwin and Stella Ajaere, and later led by their son Chidi Ajaere, who spearheaded a reinvention of the business in 2010.The company transitioned to becoming a technology-driven mobility provider, expanding beyond bus services to include other services like GIG Logistics.GIG Mobility has also expanded its operations outside Nigeria, entering Ghana in 2019.

We are recruiting to fill the position below:

Job Title: Content Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job description
Strategy & Planning:

• Collaborate with the marketing department to understand short- and long-term business goals
• Develop and implement integrated content strategies across channels
• Stay ahead of industry trends and proactively recommend content campaigns
• Research and implement SEO tactics to increase organic traffic and brand visibility
• Contribute ideas for campaign themes, content pillars, and storytelling frameworks

Copywriting & Content Creation:

• Write clear, engaging, and strategic copy for website, social media, ads, emails, blogs, scripts, and podcast episodes etc.
• Draft and maintain engaging copy across public communications and branded platforms
• Convert customer needs and feedback into customer-centric storytelling

Social Media Management:

• Manage day-to-day content scheduling, posting, and monitoring across Instagram, TikTok, Facebook, X, and LinkedIn
• Use tools (e.g., Meta Suite, Buffer, Notion) to keep calendars updated and performance tracked
• Interact with the audience and grow community engagement and loyalty

Video Creation:

• Create mobile-first short-form video content (Reels, TikToks, etc.) using just your phone + editing tools
• Record, script, and edit authentic, brand-aligned visual content
• Optimize videos for platform performance and virality to grab customer attention

Visual Content & Design:

• Use tools like Canva, Figma, or Adobe Express to design basic static and motion graphics
• Collaborate with designers when higher complexity is needed, but lead with fast-turnaround visuals
• Contribute to brand aesthetics including logo treatments, taglines, and promotional designs

Content Optimization & Reporting:

• Track content engagement, reach, and performance metrics
• Analyze web and social data to optimize strategies and adjust quickly
• Use insights to improve traffic, conversions, and user retention

Compliance & Consistency:

• Ensure content aligns with brand voice, history, and future plans
• Ensure all content adheres to copyright and data protection laws
• Maintain consistency across platforms and campaigns

Requirements

• Minimum of HND / BSc Degree in a related field.
• Content marketing, social media, or creative production experience.
• A focus on content marketing for a B2B technology business could be in a pure content role or a broader marketing role with some content marketing.
• Excellent writing skills and the ability to communicate at all levels.
• Track record of producing a wide variety of content.
• Video editing would be an advantage.
• Must present Portfolios with links to your writing samples and video content is required

Application Closing Date
31st May, 2025.

How to Apply
Interested and qualified candidates should send their CV to: jobs@thegiggroupng.com using the Job Title as the subject of the mail.