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Brand and Channel Activation Executive at Future Moves Recruitment (FMR) Agency

Posted on Fri 16th May, 2025 - hotnigerianjobs.com --- (0 comments)


Future Moves Recruitment (FMR) Agency is a licensed full-fledged Human Resource firm with extensive expertise and experience in human Capital development and staffing.

We are recruiting to fill the position below:

Job Title: Brand and Channel Activation Executive

Location: Ejigbo, Lagos
Employment Type: Full-time

Job Summary

  • The Brand and Channel Activation Executive is responsible for stimulating sales through effective brand activation, retail expansion, and experiential marketing strategies. 
  • This B2C-focused role is designed for a field-oriented professional with strong commercial acumen, creativity, and a deep understanding of consumer behavior, who can bridge the gap between brand visibility and point-of-sale execution. 
  • The ideal candidate will lead retail penetration efforts by onboarding at least 200 stores, activate the brand through consumer-focused events in high-potential residential estates and commercial areas, and collaborate with internal teams to ensure brand equity is translated into demand generation at the grassroots level. 
  • This role blends sales enablement with marketing execution, demanding high energy, strong interpersonal skills, and an entrepreneurial mindset. 
  • The Brand and Channel Activation Executive will be a key driver in ensuring our client's consumer products gain visibility and traction across formal retail, open markets, supermarkets, lifestyle hubs, and direct-to-consumer touchpoints.

Key Responsibilities
Retail Channel Development & Sales Enablement:

  • Identify and acquire at least 200 retail stores (formal and informal) to distribute and sell footwear products.
  • Develop a robust retail onboarding plan, including product education, merchandising kits, and activation calendars.
  • Engage open markets, independent retailers, supermarkets, malls, and lifestyle outlets to secure stocking agreements and drive sell-through.
  • Conduct regular visits to retail partners to ensure product availability, proper display, and stock rotation.
  • Build systems to track the store performance and ensure consistent reorders and product visibility.

Brand Activation & Experiential Marketing:

  • Design and implement activation campaigns in residential estates, corporate parks, malls, and busy commercial areas to generate product awareness and consumer trial.
  • Organize monthly fun sales events, pop-ups, product demos, and community activations that stimulate demand and increase product exposure.
  • Ensure every activation event has a post-event report, with ROI metrics such as sales generated, leads captured, foot traffic, and social media impressions.
  • Work with internal and external creative teams to deliver event concepts that reflect the brand’s aspirational and functional value.

Brand Building & Market Penetration:

  • Champion our client's consumer product positioning in the market through storytelling, brand education, and alignment with consumer lifestyle trends.
  • Deploy point-of-sale marketing materials (e.g., branded stands, posters, shelf-talkers) in retail outlets to ensure maximum shelf visibility.
  • Ensure alignment between field activation and online campaigns by collaborating with the digital and content teams.
  • Collect and relay consumer feedback to the product and marketing teams to inform product development and marketing strategy.

Stakeholder Engagement & Relationship Management:

  • Cultivate long-term relationships with store owners, community leaders, estate managers, and event organizers to build a strong network of advocates and retail partners.
  • Identify and partner with key influencers and grassroots marketers who can help amplify product awareness and endorsement at the community level.
  • Manage all field vendors, promoters, and third-party activation partners to ensure timely and quality execution.

Reporting, Analytics & Continuous Improvement

  • Maintain dashboards and reports on retail penetration, activation outcomes, and campaign KPIs.
  • Track consumer conversion, footfall, activation ROI, and reorder frequency from retail partners.
  • Provide actionable insights to guide future campaigns and product development based on on-ground data.

Key Performance Indicators (KPIs)

  • Retail Penetration
  • Onboard and activate a minimum of 200 retail outlets within the first 6 months.
  • Activation Cadence and ROI
  • Plan and execute at least 2 field activations monthly with an average consumer engagement rate of 500+ per activation.
  • Sales Conversion
  • Achieve a minimum of 10% sales conversion rate from each brand activation event.
  • Reorder Frequency
  • Ensure at least 60% of onboarded stores place a second order within 90 days.
  • POS Material Deployment
  • 100% coverage of branded POS materials in retail outlets and activation locations.
  • Market Feedback Loop
  • Submit at least two actionable insights per month based on field data to improve products or messaging.

Qualifications & Experience

  • Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
  • 3–5 years of experience in brand activation, field marketing, retail development, or trade marketing, ideally in a consumer goods or lifestyle brand.
  • Strong understanding of B2C marketing strategies, grassroots marketing, and informal trade dynamics.
  • Proven track record of managing and executing high-impact field activations and retail expansion initiatives.
  • Excellent interpersonal, negotiation, and event coordination skills.
  • Proficiency in basic reporting tools (Excel, PowerPoint, CRM systems) for tracking and communicating performance.
  • Must be willing to work on weekends, travel extensively, and thrive in a fast-paced environment.

Salary
N400,000 Monthly.

Application Closing Date
20th May, 2025.

How to Apply
Interested and qualified candidates should send their CV to: recruiter.b@fmragency.com using the Job Title as the subject of the email.


  

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