Digital Marketer at Pawnshop by Bluradish

Pawnshop by Bluradish is a modern, premium pawn service offering fast, discreet short-term loans secured against valuable items. We combine trust, transparency, and top-tier customer service to help individuals access instant cash. We also buy and sell pre-owned luxury items too.

We are recruiting to fill the position below:

Job Title: Digital Marketer 

Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• We are seeking an accomplished and innovative Senior Digital Marketing Strategist with over 15 years of proven experience driving brand visibility, revenue growth, and customer engagement through high-impact digital marketing initiatives. 
• The ideal candidate has a deep understanding of the digital ecosystem, is data-driven, and has successfully led marketing campaigns for reputable brands across diverse industries.
• This role requires a strategic thinker with hands-on expertise in content marketing, SEO/SEM, paid advertising, analytics, CRM, email marketing, and digital transformation. 
• You will be responsible for leading digital strategy, managing campaigns end-to-end, mentoring junior marketers, and aligning all digital efforts with overall business objectives.

Key Responsibilities
Digital Strategy & Execution:

• Develop, implement, and optimize comprehensive digital marketing strategies aligned with business goals.
• Identify growth opportunities, consumer trends, and emerging digital platforms to maintain a competitive edge.

Performance Marketing:

• Oversee paid digital campaigns (Google Ads, Facebook/Meta, Instagram, LinkedIn, YouTube, etc.) with a focus on ROI.
• Continuously monitor and analyze performance metrics, adjusting strategies for optimal performance.

SEO/SEM & Content Marketing:

• Lead organic growth initiatives through robust SEO strategies and on/off-page optimization.
• Oversee content strategy (blogs, video, social content) ensuring relevance, quality, and brand alignment.

Email Marketing & CRM:

• Design and execute email marketing campaigns that nurture leads and improve retention.
• Utilize CRM platforms (e.g., HubSpot, Salesforce, Zoho) for segmentation, automation, and customer journey mapping.

Analytics & Reporting:

• Drive data-informed decisions through in-depth analytics and reporting tools (e.g., Google Analytics, Data Studio, SEMrush).
• Translate data into actionable insights and executive summaries for stakeholders.

Team Leadership & Collaboration:

• Manage and mentor junior digital marketers and freelancers.
• Collaborate with cross-functional teams including Product, Creative, Sales, and IT to deliver integrated campaigns.

Brand Management & Reputation:

• Safeguard brand voice and consistency across all digital platforms.
• Monitor digital presence and lead online reputation management initiatives.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related fields
• 15+ years of progressive digital marketing experience with a strong portfolio of brand and campaign success.
• Proven experience in managing multi-million naira/dollar digital ad budgets with measurable ROI.
• Deep expertise in Google Ads, Meta Business Suite, SEO tools, marketing automation software, and data analytics platforms.
• Strong leadership, project management, and cross-functional collaboration skills.
• Exceptional communication and presentation abilities.

Preferred Skills:

• Certification in Digital Marketing (Google, HubSpot, Facebook Blueprint, etc.)
• Experience in B2B and B2C markets.
• Familiarity with e-commerce, luxury brands, or high-growth startups.

Salary
N600,000 - N800,000 Monthly.

Application Closing Date
29th May, 2025.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: career@pawnshopbyblu.com using the Job Title as the subject of the email.