Marketing Manager at La Campagne Tropicana Beach Resort (2 Openings)

La Campagne Tropicana Beach Resort is focused on presenting African hospitality and culture in a cosmopolitan manner. The resort boasts of a clean beach, lagoon and mangrove forest that provide visitors with the opportunity to observe, at close quarters, a wide variety of tropical Flora and fauna that include snake trees, mangroves, various species of epiphytes, monkeys, squirrels, bats, and various species of birds such as kingfishers, sea hawks, egrets and ducks.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Locations: Lekki Phase 1 & Ibeju Lekki - Lagos
Employment Type: Full-time

Responsibilities

• Develop, implement, and execute comprehensive marketing strategies and campaigns to promote the resort’s services and facilities across digital and traditional channels.
• Manage the resort’s online presence, including the official website, social media platforms, and OTA (Online Travel Agency) listings, ensuring consistent branding and engaging content.
• Plan and oversee offline marketing activities such as events, promotions, partnerships, and local media relations to boost brand awareness and guest attendance.
• Collaborate closely with departments, including operations, sales, and food & beverage, to ensure marketing initiatives align with overall business objectives.
• Lead the creation and management of marketing materials, advertising campaigns, and promotional collateral.
• Monitor and analyze campaign performance using data analytics tools to optimize marketing effectiveness.
• Manage the marketing budget, ensuring efficient allocation and return on investment.
• Build and maintain relationships with local media, influencers, corporate clients, travel agents, and other stakeholders.
• Conduct competitive set analysis regularly to keep the resort’s offerings competitive and attractive.
• Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
• Represent the resort at trade fairs, tourism events, and community promotions.

Requirements

• Bachelor’s Degree in Marketing or Business; having an MSc will be an added advantage.
• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership or managerial role.
• Proven expertise in both online (digital marketing, social media) and offline marketing strategies.
• Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication skills, including fluency in English; knowledge of local vernacular languages is an advantage.
• Experience working with external agencies (PR, creative, media buying) and managing partnerships.
• Proficient in Microsoft Office and familiar with marketing analytics tools.
• Ability to analyze market trends and competitor activity to inform marketing strategies.
• Demonstrated leadership skills with experience managing and developing a marketing team.
• Proficiency in marketing software, tools, and analytics platforms (Mailchimp, Google Analytics, etc.).

Application Closing Date
26th May, 2025.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: careers@lacampagnetropicana.com using the Job Title as the subject of the email.