Senior Digital Marketing Executive at Interswitch Group

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.

We are recruiting to fill the position below:

Job Title: Senior Digital Marketing Executive

Location: Lagos

Description

• To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness and resource efficiency from a digital marketing and engagement viewpoint.

Key Responsibilities

• Develop, manage and optimise our social media presence, taking ownership of all day-to- day activities.
• Set up and manage paid media campaigns, constantly optimising for ROI.
• Take an innovative and creative approach to growth strategies, adopting test and learn strategies to deliver objectives
• Work closely with the Head of Digital on the digital acquisition and engagement strategy; developing the social media and paid media components.
• Work with stakeholders across the organisation to define target audiences and key messages
• Measure and report on social metrics and paid campaign performance, monitoring performance against KPIs and objectives.
• Manage Influencer marketing campaigns with a performance-driven approach.
• Collaborate with the Content Strategists and the communications team on content strategy and SEO.
• Identify trends and insights, sharing these with the wider team.
• Stay up to date with digital marketing technologies and strategies, identifying and assessing opportunities to improve our performance and tooling.
• Use automation tools like Netcore and Firebase for customer engagement and retention.

Requirements
Education:

• First Degree in relevant field/discipline

Experience:

• Minimum of 3 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic and digital environments such as payments & fintech, financial services, e-commerce, telecoms. 
• Agency experience with brands in this sector would also be considered.

Application Closing Date
Not Specified.