Product Marketing Manager at Trustcrow

Trustcrow is a Lagos-based fintech company that specializes in a B-to-B digital escrow platform. The company escrows funds between transacting parties until agreed goods, services, or assets are delivered. This safeguards buyers from sell-side performance default and safeguards sellers from buy-side payment default. The platform eliminates the purchasers exposure to making advance payments prior to the receipt of goods/services and eliminates the sellers exposure to delivering goods/services before payment. By using a trusted intermediary, users benefit from increased transparency, protection, and efficiency. Trustcrow is a USA-registered company with operations in Nigeria.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

• As the Product Marketing Manager, you will be responsible for leading the entire marketing function at Trustcrow.
• You will craft and execute the overall marketing strategy, driving brand growth, leading the marketing team, and ensuring the successful promotion and adoption of our products across markets. 
• You’ll own Trustcrow’s voice, shape product positioning, and lead campaigns that drive demand, user acquisition, and trust in the brand.

Responsibilities

• Own and execute a full-funnel digital marketing strategy across paid media, SEO, email, content, social, affiliate, influencer, and partnership channels to drive traffic, engagement, and leads.
• Lead performance marketing campaigns on Google, Meta, and other platforms to drive user acquisition, optimize ROAS, and scale reach.
• Stay current with digital trends, tools, and competitor activity to inform strategy and maintain a competitive edge
• Develop and maintain compelling product positioning and messaging aligned with market needs and customer segments.
• Use analytics tools (Google Analytics, Meta Ads Manager, HubSpot/CRM tools) to monitor campaign performance, generate insights, and improve ROI.
• Oversee CRM, email automation, and lead nurturing strategies to increase engagement and customer retention.
• Collaborate with internal teams (Product, Design, Sales) to create marketing assets, content and execute cross-functional campaigns.
• Lead the development of landing pages, digital assets, and promotional content tailored to different funnel stages.
• Provide the sales team with strategic resources, training, and actionable insights to enhance their ability to effectively communicate and sell the product.
• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.
• Foster product adoption, user retention, and customer advocacy through personalized, data-driven marketing initiatives and engagement campaigns.
• Contribute to and work with relevant teams and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
• Monitor and report on KPIs such as lead volume, CAC, conversion rates, and campaign ROI.
• Manage the digital marketing budget, reporting campaign and lead performance weekly and monthly.
• Participate in regular departmental and cross departmental progress meetings.
• Ensure all content is compliant with relevant regulations.
• Any other duties as assigned or required by the company or the group.

Qualifications and Requirements

• Educated to degree level, ideally in marketing, communications, or any other related field.
• 6+ years of marketing experience, with at least 2 years in growth-focused roles.
• Proven experience leading and executing multi-channel digital campaigns focused on quality lead generation, acquisition, and conversion.
• Data-driven mindset with deep knowledge of analytics, A/B testing, attribution, and funnel metrics.
• Creative thinker and problem-solver with strong organizational and project management skills.
• Energy, enthusiasm and proven experience in producing digital content and digital best practice.
• Proven experience delivering measurable results in high-growth environments.
• High level of ownership, autonomy, and accountability.
• Excellent communication and presentation skills - can clearly explain marketing ideas, data, and outcomes to marketing stakeholders.
• Strategic, yet hands-on. Comfortable jumping into campaign execution when needed.
• Creative thinker who thrives in fast-paced, results-driven environments.
• Deep understanding of digital channels (Google Ads, Meta Ads, SEO, email marketing, content strategy, CRM tools).
• Able to deliver a range of concurrent projects, on-time and to budget.
• Ability to work well in a high-energy, fast-paced environment either independently or with a team.

Salary
N500,000 - N700,000 gross monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should forward their CVs to: careers@gotrustcrow.com using “Product Marketing Manager” as the subject of the mail.