Marketing Executive at Dana Group of Companies

Dana Group isa major Nigerian conglomerate with a diverse range of businesses spanning manufacturing, aviation, automotive, and pharmaceuticals.It's known for its contributions to Nigeria's industrialization and has diversified into various sectors over its history.

We are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a highly motivated and creative Marketing Executive to join our organization. 
• The successful candidate will be responsible for developing, implementing, and overseeing marketing strategies and campaigns to promote our products and services. 
• This role requires a strong understanding of market trends, consumer behavior, and competitor analysis.

Responsibilities
Marketing Strategy and Planning:

• Develop and improve upon existing marketing strategies to maximize company profit
• Conduct market research to assess current trends, brand awareness, and competitor ventures
• Collaborate with cross-functional teams to achieve business goals.

Event Management and Activation:

• Support events and activation programs to enhance brand visibility and customer engagement
• Coordinate and oversee promotional events, exhibitions, and communication campaigns.

Advertising and Media:

• Monitor ads like TV, Radio, Social media, etc. to ensure consistent brand messaging
• Oversee content creation for publication across various marketing channels.

Marketing Assets and Materials:

• Monitor the functionality and wellbeing of marketing assets like gift items, display stands, T-shirts, face caps, and other materials
• Ensure adequate availability of Point of Sale (POS) materials when needed.

Vendor Relationship Management:

• Conduct competitive market research to inform marketing strategies
• Maintain good rapport with professionals from other automobile companies and vendors
• Manage vendor relationships to ensure effective collaboration.

Data Management and Advertising Initiatives:

• Manage all data and advertising initiatives to optimize marketing performance
• Analyze data to track performance, measure user engagement, and refine marketing strategies.

Record Keeping and Financial Management:

• Maintain accurate record keeping of all marketing bills and payments
• Ensure timely payment and reconciliation of marketing expenses.

Content Creation and Publication:

• Oversee content creation for publication across various marketing channels
• Ensure consistent brand messaging and tone across all marketing materials.

Requirements

• BSc / BA / HND in Marketing, Business Administration, or relevant field
• Experience: Proven experience as a Marketing Executive or similar role.

Skills:

• Good understanding of market research techniques, data analysis, and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g., CRM)
• Familiarity with social media and web analytics (e.g., WebTrends)
• Excellent communication and people skills
• Ability to Meet Set Goals/Targets
• Strong organizational and time-management abilities
• Creativity and commercial awareness.

Salary
N150,000 - N200,000 per month.

Application Closing Date
17th June, 2025.

How to Apply
Interested and qualified applicants are to send their CV to: vacancies@danagroup.com using the Job Title as subject of the email.

Note: If you are a motivated and creative individual with a passion for marketing, we encourage you to apply for this excitingopportunity.