Traditional Trade Lead at ReelFruit

ReelFruit, founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to raw materials locally and produce, package and distribute locally-made snacks that could sit on any shelf in the world!

We are recruiting to fill the position below:

Job Title: Traditional Trade Lead

Location: Yaba, Lagos
Employment Type: Full-time

Job Description

• The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos. 
• The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts. 
• The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.

Responsibilities
Team Leadership & Management:

• Supervise and mentor merchandisers and supervisors
• Set team targets and KPIs, provide regular feedback and coaching
• Monitor performance and drive accountability

Sales Strategy & Execution:

• Develop and implement trade-specific sales strategies
• Align sales initiatives with the company’s commercial goals
• Conduct ongoing market intelligence and competitive analysis

Customer Relationship Management:

• Build and nurture relationships with existing clients and key partners
• Ensure excellent post-sales engagement and satisfaction
• Oversee the effective management of key distributor and trade accounts

Sales Reporting & Analysis:

• Analyze data to inform decisions and improve execution
• Provide timely market insights and actionable sales reports
• Forecast and project market trends in collaboration with leadership

Lead Generation & Qualification:

• Identify and qualify new business opportunities within Lagos’ open market
• Maintain and update leads accurately within CRM systems
• upport business development efforts to expand the client base

Cross-functional Sales Strategy Execution:

• Collaborate with marketing to implement sales campaigns
• Align with product and support teams to understand offerings and deliver superior service
• Represent field challenges and insights in internal strategy sessions.

Requirements

• B.Sc. / HND in Marketing, Business Administration, or related discipline
• Minimum of 3 year’s experience managing open market/traditional trade accounts in Lagos
• Previous experience in consumer-packaged goods (CPG/FMCG) is a plus
• Strong communication, presentation, and negotiation skills
• High proficiency in sales data interpretation and use of CRM tools
• Strategic thinker with hands-on execution skills.
• Demonstrated ability to lead a team and drive performance in a fast-paced environment.

Application Closing Date
6th June, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online