Social Media & Digital Marketing Specialist at London Academy Business School (LABS)

The London Academy Business School (LABS) is an educational and consulting company that specialises in designing and delivering specialised seminars and other educational products to private enterprises and public organisations alike. In the last years, LABS has increased its commitment and activities in connection with the financial industry.

We are recruiting to fill the position below:

Job Title: Social Media & Digital Marketing Specialist

Location: Abuja (FCT)
Employment Type: Full-time

About the Role

• Are you a digital dynamo with a flair for creativity and a passion for driving results?
• London Academy Business School is on the hunt for a trailblazing Social Media & Digital Marketing Specialist to catapult our professional and academic programs into the spotlight.
• From foundation degrees to executive education, and our prestigious undergraduate/postgraduate courses in collaboration with the University of Sunderland through Transnational Education (TNE), you'll be at the helm of our digital presence.

Key Responsibilities

• Strategic Mastermind: Develop and execute a cutting-edge social media strategy across platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok).
• Content Guru: Create, curate, and manage captivating content—posts, videos, reels, graphics, and paid ads—that resonates with diverse audiences.
• Campaign Architect: Plan and launch dynamic campaigns for academic programs, executive training, and events.
• Analytics Whiz: Monitor engagement and analytics to fine-tune performance and maximise impact.
• CRM Pro: Leverage CRM systems (e.g., HubSpot) to manage leads, nurture prospects, and drive email marketing campaigns.
• Ad Strategist: Design and deploy targeted ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Collaborative Innovator: Work with teams to ensure a unified message across all channels.
• Storyteller: Develop high-quality, audience-specific content that showcases LABS programs, testimonials, success stories, and unique offerings.
• Planner Extraordinaire: Align content calendars with recruitment seasons, program deadlines, and training schedules.
• Data Analyst: Dive into campaign performance metrics, website traffic, and audience insights to generate actionable reports.
• Brand Champion: Boost LABS' and University of Sunderland TNE's brand visibility locally and globally.
• Trendsetter: Identify new trends, opportunities, and tools to keep LABS at the forefront of digital education marketing.

Qualifications and Experience

• Educational Background: Bachelor's degree in Marketing, Communications, Media, or related fields.
• Experience: Minimum 3 years in social media management, digital marketing, and lead generation (preferably within education or professional training sectors).
• Technical Skills: Proficiency with CRM Systems (e.g., HubSpot, Salesforce) and experience in managing paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads).
• Creative Flair: Ability to develop visually stunning and engaging content.
• Organizational Skills: Strong project management skills with an eagle eye for detail.

Key Competencies:

• Innovative Thinker: Crafting campaigns that captivate and align with business goals.
• Data-Driven Decision Maker: Using insights to steer decisions and optimize campaigns.
• Tech Enthusiast: Quick to embrace new tools and platforms for enhanced efficiency.
• Communicator: Exceptional written, verbal, and visual storytelling skills.
• Time Manager: Juggling multiple projects and meeting tight deadlines with ease.
• Team Player: Collaborating seamlessly across departments and with external partners.

Unique Benefits:

• Global Impact: Working with an international organization like London Academy Business School means you'll be part of a global network, gaining exposure to diverse cultures and innovative practices.
• Combating Brain Drain: By contributing to high-quality education and professional training within Nigeria, you'll play a crucial role in reducing the "JAPA" syndrome, helping to retain talented individuals within the country.
• Reducing Capital Flight: Your efforts will help keep educational investments within Nigeria, reducing the need for students to seek opportunities abroad and thereby minimising capital flight.
• Nation Building: Join us in our mission to make Nigeria great again by empowering the next generation of leaders and professionals through top-tier education and training programs.
• Fundraising Opportunities: Leverage your skills to raise funds from international organisations and generate scholarship opportunities for deserving students.
• Professional Growth: Enjoy opportunities for continuous learning and development, with access to cutting-edge tools and international collaboration.
• Dynamic Work Environment: Thrive in a forward-thinking institution that values innovation, creativity, and teamwork.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: info@labs.org.uk using the Job Title as the subject of the mail.