Brand Manager (OTC) at DKT International Nigeria

DKT International is a social marketing organization whose core mission is the provision of safe and affordable options for family planning and HIV prevention.

We are recruiting to fill the position below:

Job Title: Brand Manager (OTC)

Location: Lagos

Job Description

• DKT Nigeria is set to recruit Brand Manager (OTC). We have a challenging and inspirational mission to improve family planning in Nigeria through social marketing and promotion/ distribution of our products.
• The Brand Manager will play a pivotal role in shaping and managing brand identity of assigned brand (s), ensuring its / their resonance with the target audience and contributing to overall business growth.
• Expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.

Summary of Responsibilities
Brand Strategy Development:

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Conduct market research to identify consumer trends, preferences, and competitive landscape.
• Monitor market trends, research competitor activities and identify opportunities or key issues.
• Preparation of brand marketing plan, brand sales analysis, and follow-up for strategic implementation.
• Responsible for brand/category building, liaising with agencies, identifying business partnerships and organising promotional activities aimed at achieving KPIs.

Campaign Planning and Execution:

• Plan, and coordinate marketing campaigns to enhance brand visibility and goal achievement.
• Collaborate with cross-functional teams to ensure campaign alignment and consistency.
• Monitor campaign performance, analyze data, and recommend optimization strategies.

Brand Identity and Messaging:

• Develop and maintain a consistent brand voice, messaging, and visual identity.
• Ensure all brand communications maintain the desired brand image and values.
• Create and manage brand guidelines for internal and external stakeholders.
• Drive content creation for social media marketing (including Facebook, Twitter, all social media, blog, website, etc.) for the brand.

Product Launch and Promotion:

• Support the development of brand strategies for new product launches.
• Create impactful product messaging and collateral for promotional activities.
• Monitor market response and adapt strategies as needed.

Stakeholder Collaboration:

• Collaborate closely with the design team to create compelling visual assets.
• Work with sales and marketing teams to align brand initiatives with sales objectives.
• Engage with external partners and agencies to execute branding initiatives.

Market Analysis and Insights:

• Monitor market trends, consumer behaviour, and industry developments.
• Translate market insights into actionable strategies for brand growth.
• Conduct regular competitor analysis to identify opportunities and challenges.

Brand Performance Evaluation:

• Measure and analyze the effectiveness of branding efforts.
• Prepare reports on brand performance and sales
• Make data-driven recommendations for continuous brand improvement.

Qualification/Experience

• University degree in health science, business administration, or any related field
• At least five years of relevant working experience as a brand manager preferably in the FMCG or OTC industry.
• Sales oriented and driven.
• Excellent communication skills (oral and written)
• Advanced presentation and analytical skills
• Strong social media knowledge and presence
• Highly creative with the ability to think out of the box.
• Up-to-date with the latest trends and marketing practices.
• Proficiency in Microsoft Office suite programs - Microsoft Word, PowerPoint,h and Excel.

Application Closing Date
6th June, 2025.