Digital Marketer at Pawnshop by Bluradish

Pawnshop by Bluradish is a high-end, luxury asset brokerage specializing in luxury watch investment, secured lending, and asset liquidation for ultra-high-net-worth individuals. We help our clientele unlock value from their prized assets. As we expand our global footprint, we’re seeking a high-performing Senior Digital Marketer with expertise in PPC to scale our performance marketing efforts and drive qualified leads and conversions.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lekki, Lagos
Employment Type: Full-time

Role Summary

• We are looking for an analytical, creative, and results-driven Senior Digital Marketer (PPC Specialist) to lead and manage our performance marketing initiatives across Google Ads, Meta Ads, YouTube, and other paid media platforms. 
• This individual must have a proven track record of generating high-quality leads and conversions in luxury, finance, or high-value B2C environments.

Key Responsibilities

• Lead and execute PPC strategies across Google, Meta, Bing, YouTube, and luxury ad networks.
• Plan, set up, optimize, and manage campaigns for lead generation, retargeting, and brand awareness.
• Conduct keyword research, audience targeting, and competitor analysis tailored to high-net-worth users.
• Build custom funnels and conversion journeys for different client segments (Luxury Sellers, Buyers, and Investors).
• Analyze campaign performance and report on KPIs including CPA, ROAS, CTR, Quality Score, etc.
• Manage monthly ad budgets (across different geographies) and maximize return on ad spend (ROAS).
• Collaborate with the creative team to deliver luxury-aligned ad creatives, copy, and landing pages.
• Run A/B tests to optimize ads, landing pages, and user experience.
• Recommend and implement automation tools and AI integrations to improve efficiency.
• Stay updated with the latest PPC trends, platform updates, and compliance policies.

Requirements

• Minimum of 7 years experience in PPC / performance marketing, preferably in luxury, fintech, or e-commerce.
• Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and tracking platforms.
• Proven track record of driving high-conversion campaigns with clear ROAS benchmarks.
• Strong understanding of audience segmentation, lookalike audiences, UTM tracking, and pixel management.
• Experience working with CRM systems, funnel building tools, and email retargeting platforms.
• Excellent communication, reporting, and stakeholder management skills.
• Understanding of the luxury consumer mindset and how to create targeted campaigns that speak to wealth, trust, and exclusivity.
• Google Ads and Meta Certifications are a plus.

Preferred (Bonus) Experience

• Experience marketing to ultra-high-net-worth individuals (UHNWI).
• Familiarity with luxury product categories: watches, bags, cars, art, or rare collectibles.
• Experience working in a startup or fast-paced digital agency environment.

Why Join Pawnshop by Bluradish

• Work with one of the most innovative companies in the luxury fintech space.
• Be part of a high-performance team that values innovation, creativity, and impact.
• Flexible working environment with performance-based incentives.
• Influence global marketing strategies in the luxury asset investment space.

Application Closing Date
5th June, 2025.

How to Apply
Interested and qualified candidates should send their CV to: career@pawnshopbyblu.com using the Job Title as the subject of the email.