Digital Product Officer at Advans Lafayette Microfinance Bank

Advans Nigeria, originally established as La Fayette Microfinance Bank Limited in June 2012, was founded with the mission to provide comprehensive financial services to Micro, Small, and Medium Enterprises (MSMEs) across Nigeria. Our commitment to supporting MSMEs is at the heart of our operations, ensuring financial inclusion and empowerment for small businesses. In January 2013, Advans Nigeria proudly opened its first branch office in Ibadan, marking the beginning of our journey in delivering exceptional microfinance banking services. By May 2013, we expanded with a second branch, followed by three additional branches in 2014 to cater to the growing needs of our clients.

Our growth continued in 2016, with two more branches established outside of Ibadan, further extending our reach. In 2019, Advans Nigeria achieved a significant milestone by obtaining a national operating license from the Central Bank of Nigeria, solidifying our status as a premier microfinance bank. Today, Advans Nigeria boasts over 30 branches and outlets across 7 States in Nigeria, offering a wide range of microfinance solutions, including loans for business owners, digital microfinance banking, and financial services for low-income families. Our expansion plans are focused on reaching even more communities, ensuring that financial empowerment and economic development are accessible to all.
 

We are recruiting to fill the position below:

Job Title: Digital Product Officer

Location: Ibadan, Oyo

Responsibilities
Product Development:

• Lead the development of new products from ideation through market launch
• Collaborate with engineering, design, and marketing teams to define product specifications and requirements
• Establish product development roadmaps and timelines
• Ensure products meet quality standards and alignment with company strategic goals
• Identify opportunities for product enhancements and innovations

Product Management:

• Own the product lifecycle management process
• Create and maintain product documentation including PRDs (Product Requirement Documents)
• Coordinate cross-functional teams to ensure alignment on product direction
• Establish pricing strategies in collaboration with sales and finance teams
• Manage product budgets and resource allocation

Product Performance Management / Evaluation:

• Establish KPIs and metrics to evaluate product performance
• Analyze product performance data to identify trends and opportunities
• Conduct regular product reviews to assess market fit and competitive positioning
• Identify underperforming products and develop improvement strategies
• Report on product performance to senior management

Project Management:

• Lead product-related projects from initiation to completion
• Create and maintain project plans, timelines, and resource requirements
• Coordinate with stakeholders to ensure project deliverables meet objectives
• Identify and mitigate project risks and issues
• Ensure projects are delivered on time, within scope, and within budget

Customer Need Analysis:

• Conduct market research to identify customer needs and pain points
• Use both qualitative and quantitative research methods to understand customer requirements
• Organize and analyze customer feedback for product improvements
• Create user personas and journey maps to guide product development
• Translate customer insights into actionable product features

Competitor Knowledge and Evaluation:

• Monitor competitor activities, product offerings, and market strategies
• Conduct regular competitive analysis to identify market gaps and opportunities
• Benchmark company products against competitors
• Stay informed about industry trends and emerging technologies
• Develop strategies to maintain competitive advantage

Customer Profiling:

• Develop comprehensive customer profiles for target market segments
• Identify key customer segments for product positioning
• Create and maintain buyer personas to inform product decisions
• Analyze customer behavior patterns and preferences
• Collaborate with marketing to ensure messaging reaches the right audience

Reporting:

• Create regular reports on product performance, market conditions, and competitive landscape
• Develop executive summaries and presentations for leadership
• Track and report on key metrics related to product success
• Generate insights from data to inform strategic decisions
• Communicate product status and progress to stakeholders

Product Sales Optimisation:

• Work with sales teams to develop effective selling strategies
• Create sales enablement materials and product training
• Identify opportunities to increase product adoption and usage
• Analyze sales data to optimize product positioning and pricing
• Collaborate with marketing on campaigns to drive product sales

Requirements

• Candidates should possess a B.Sc Degree with 3 - 5 years of experience.

Application Closing Date
9th June, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online