Digital Marketing Manager at a Fast-Growing Haircare Brand - Estrada International Staffing Solution

Estrada International Staffing Solutions - Our client is a fast-growing premium haircare brand under a leading multinational conglomerate with a strong footprint in the beauty and personal care sector. This company is redefining haircare experiences for the modern African woman, delivering top-tier products that blend innovation with elegance.

They are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Surulere, Lagos
Employment Type: Full-time
Work Structure: Full Time (On-site) for 2 months, then Hybrid

Job Summary

• We are seeking an experienced Digital Marketing Manager who will be responsible for leading digital growth strategies, building brand equity online, and driving conversions across all digital platforms. 
• This role requires someone with a proven track record in FMCG, beauty, or luxury haircare marketing.

Key Responsibilities

• Develop and execute end-to-end digital marketing strategies across web, social, email, and e-commerce platforms.
• Lead performance marketing initiatives including SEO/SEM, Google Ads, social media ads, and retargeting.
• Analyze campaign data, provide regular performance reports, and optimize digital efforts for maximum ROI.
• Manage digital content creation, storytelling, influencer partnerships, and social media campaigns.
• Collaborate with sales, product, and creative teams to align digital initiatives with business goals.
• Grow the brand’s digital footprint, audience base, and community engagement.
• Oversee e-commerce presence and digital customer journey improvements.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business or a related field.
• An MBA or certifications in digital marketing are an added plus.
• 3 – 6 years of relevant digital marketing experience, preferably within FMCG, beauty, or luxury product industries.
• Strong background in paid ads, digital analytics, content marketing, and growth strategy.
• Experience managing influencer marketing and digital PR campaigns.
• Excellent communication, strategic thinking, and leadership skills.
• Familiarity with tools like Google Analytics, Meta Business Suite, Shopify (or other CMS), Mailchimp, etc.

Preferred Background:

• Previous experience with haircare, beauty, skincare, or fashion brands.
• High-level creativity with a strong commercial sense.
• Strong aesthetic judgment for beauty industry visuals and tone.

Salary
N400,000 - N700,000 Monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: a.okpaire@estradaintl.com using "Digital Marketing Manager – Haircare Brand" as the subject of the email.