Digital Marketing Associate at a Cutting-edge Educational Institution (Remote)

A cutting-edge educational institution dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

We are recruiting to fill the position below:

Job Title: Digital Marketing Associate

Location: Remote
Employment Type: Contract
Job function: Marketing & Community Management
Experience level: Experienced
Duration of Contract: 3 Months rolling Contract - Renewal based on performance.

Overview

• We are seeking a strategic, data-driven, and hands-on Digital Marketing Associate to own and scale our digital platforms and growth engine. 
• In this role, you will own the development and execution of growth strategies that drive user acquisition, conversion, engagement, and retention.
• You will work cross-functionally with marketing, product, content, and data teams to design high-impact experiments, manage digital channels, and identify scalable growth opportunities across the customer journey.

Growth Strategy & Leadership:

• Develop, own, and execute comprehensive growth strategies aligned with business goals.
• Lead experimentation across the marketing funnel, including A/B testing, conversion rate optimization (CRO), and multichannel campaign design.
• Identify new channels, tools, and tactics to drive scalable and sustainable growth.
• Collaborate with leadership to align growth objectives with overall business strategy.

Performance Marketing & Channel Ownership:

• Oversee and optimize all digital acquisition channels (e.g., Google Ads, Meta Ads, TikTok, LinkedIn, programmatic).
• Manage budgets, bidding strategies, and performance targets (e.g., ROAS, CAC, LTV).
• Design and lead retargeting, remarketing, and growth-focused ad campaigns across the funnel.

SEO, Content & Lifecycle Marketing:

• Lead SEO strategy and implementation to drive long-term organic growth.
• Collaborate with content and creative teams to produce high-impact marketing assets.
• Manage lifecycle marketing initiatives (email, CRM, automation) to increase engagement, retention, and LTV.
• Lead initiatives around Google SEO, retargeted marketing etc

Cross-functional Collaboration:

• Work closely with Product and Engineering to drive growth experiments, optimize user experience, and reduce friction in the conversion journey.
• Align with Sales, Customer Success, and Brand teams to create cohesive messaging and performance feedback loops.
• Guide and mentor junior team members or external contractors as needed.

Leads & Conversion OKRs:

• Define, own, and report on growth OKRs (Objectives & Key Results) related to lead generation, lead quality, and conversion metrics.

Set and track monthly/quarterly goals for:

• Number of MQLs (Marketing Qualified Leads)
• SQLs (Sales Qualified Leads)
• Lead-to-customer conversion rate
• Cost per Lead (CPL) and Cost per Acquisition (CPA)
• Website and landing page conversion rates
• Collaborate with sales and product teams to align lead generation with customer journey and revenue goals.

Content Strategy Development:

• Define and document content marketing strategies aligned with business goals. - Create a content calendar for regular posting for awareness, engagement and conversion.
• Conduct market research, audience analysis, and competitive benchmarking.
• Create and manage editorial calendars and content roadmaps.
• Ideate and plan content across formats (blogs, whitepapers, videos, case studies, eBooks, social posts, email campaigns).
• Collaborate with writers, designers, and video producers to create high-quality content.
• Conduct keyword research and integrate SEO best practices into content creation.
• Ensure consistency in tone, style, and branding across all content pieces.
• Monitor and improve content rankings using SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
• Optimize content for search engines to improve organic visibility and traffic.
• Strategize and execute content promotion across channels (email, social media, influencer outreach, PR).

Analytics & Reporting:

• Define KPIs and growth metrics; build dashboards and reporting systems to track performance.
• Leverage tools such as Google Analytics, Mixpanel, HubSpot, or Segment to measure campaign effectiveness and user behavior.
• Generate actionable insights from data and use them to inform ongoing strategies and initiatives.
• Deliver weekly/monthly reports and insights to leadership, highlighting trends, bottlenecks, wins, and next steps.
• Use data-driven insights to optimize ongoing campaigns and inform future strategies.

Stakeholder Management & Cross-Functional Collaboration:

• Demonstrated experience working with program delivery and marketing milestones.

Metrics and KPIs

• Advanced understanding of key community, marketing and growth metrics.

Adhoc:

• Other Adhoc activities.

Requirements
Education & Experience:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• 3+ years of experience in digital marketing or growth roles, with a proven track record of scaling digital campaigns and driving measurable impact.
• Experience in high-growth startups, SaaS, DTC, or tech environments is strongly preferred.

Skills & Competencies:

• Expertise in performance marketing, funnel analysis, and digital channel management.
• Strong analytical mindset with proficiency in Google Analytics, SQL, Excel/Sheets, and data visualization tools.
• Deep understanding of growth metrics (CAC, LTV, MRR, churn, retention, etc.).
• Experience with A/B testing platforms (e.g., Optimizely, VWO), CRM and automation tools (e.g., HubSpot, ActiveCampaign), and SEO tools (e.g., Ahrefs, SEMrush).
• Excellent leadership, communication, and project management skills.

Salary
N100,000 - N200,000 per month. 

Application Closing Date
30th September, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online