Digital Marketer / Social Media Manager at DAS Group Limited

DAS Group Limited is a diversified company with strong footprints in Renewable Energy, Real Estate, Ed-Tech and Business consultancy services. We are expanding our Renewable Energy division and seeking a proactive, strategic, and experienced Marketing Executive to lead sales and marketing efforts for our Technology Product line.

We are recruiting to fill the position below:

Job Title: Digital Marketer / Social Media Manager

Location: Abuja
Employment Type: Full-time

Job Summary

• We are seeking a dynamic and creative Digital Marketer/Social Media Manager to join our team.
• This role requires a results-oriented individual who can build our brand presence online, generate quality leads to generate sales, and drive business growth across our various subsidiaries.
• Overall Goal: To drive measurable sales and business growth for all DAS Group subsidiaries by leveraging digital marketing channels and social media platforms, converting digital engagement into qualified leads, conversions and revenue.

Responsibilities / Key Performance Indicators (KPIs)
Social & Digital Media Growth, Visibility & Engagement:

• Increase followers across all official social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok) for each subsidiary.
• Improve average monthly engagement rate (likes, shares, comments) across all platforms by subsidiary.
• Email & WhatsApp marketing campaigns
• Maintain a consistent and on-brand posting schedule
• Manage and respond to social media interactions within 12 hours.

Content Development & Strategy:

• Develop and execute monthly content calendars for each subsidiary.
• Oversee creation of a minimum number of high-quality posts (images, videos, reels,) per platform.
• Ensure at least 90% content aligns with brand guidelines, tone and strategic goals.

Paid Media & ROI:

• Design and manage paid social media and digital ads campaigns with a targeted return
• Track and report conversion rates from paid campaigns

Analytics & Reporting:

• Provide a weekly report on digital performance per subsidiary (engagement, reach, traffic, leads, ad performance).
• Provide a comprehensive monthly report on digital performance per subsidiary (engagement, reach, traffic, leads, ad performance).
• Recommend and implement optimizations based on data insights.

Cross-Subsidiary Alignment:

• Ensure digital strategies are tailored but cohesive across subsidiaries while maintaining brand identity.
• Hold weekly/monthly content alignment and strategy meetings with desk officer from each subsidiary.

Community Management & Brand Reputation:

• Monitor brand mentions and reviews across digital platforms; respond or escalate as appropriate.
• Build and nurture online communities aligned with each brand (e.g., Facebook Groups, LinkedIn discussions, X spaces).

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in digital marketing or business development.
• Strong knowledge of social media, SEO, email marketing, and analytics tools.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to multitask, work independently, and meet deadlines.
• Creative, proactive, and target-driven mindset.

Salary
N150,000 Monthly.

Application Closing Date
20th June, 2025.

How to Apply
Interested and qualified candidates should send their CV and a cover letter to: hr@dasgroupcoy.com using “Digital Marketer” as the subject of the email.