Product Marketing Senior Specialist at T.O.N Corporate Services

T.O.N Corporate Services  - Our client provides businesses with a professional phone system that enables teams to manage customer calls efficiently. Their goal is to help businesses improve the quality of their customer interactions while enhancing operational efficiency.

We are recruiting to fill the position below:

Job Title: Product Marketing Senior Specialist

Location: Lagos
Employment Type: Full-time

Job Summary

• Translate complex features into clear, relatable outcomes and tailor messaging to target ideal customer profiles by industry, geography, and business size.
• Support sales with compelling content to accelerate deal cycles while designing onboarding flows that deliver early value and improve adoption.

Responsibilities

• Drive product positioning and messaging by defining frameworks per module (e.g., Compliance, Risk, Privacy) and crafting tailored value propositions for each ICP.
• Collaborate with Sales and Product teams to build enablement tools (battle cards, demo-flows), run internal briefings, and ensure high-quality lead experiences using platforms like Web-flow and Mailchimp.
• Lead go-to-market strategies for new features and regional roll-outs, aligning messaging with actual product delivery.
• Capture the voice of the customer through win/loss analysis, sales call insights, and competitive research to inform strategy and roadmap.
• Support lifecycle and activation with onboarding flows, email sequences, in-app nudges, and experiment-driven user journeys.
• Inform roadmap prioritization through ICP trends and demand signals
• Influence packaging/bundling strategy for different markets
• Serve as internal “editor-in-chief” for how Cybervergent tells its product story
• Expand positioning into new sectors (education, manufacturing, logistics)

Key Performance Areas

• Product Positioning & Messaging
• Go-to-Market Strategy & Execution
• Sales Enablement
• Customer & Market Intelligence
• Demand Generation Support
• Product Adoption & Activation
• Internal Alignment & Communication
• Metrics & Performance Tracking

Key Performance Indicators

• Marketing Qualified Leads (MQLs)
• Engagement with enablement materials (views, shares)
• Conversion rates from landing pages
• Signups tied to product-specific campaigns
• Newsletter open and CTRs
• Webinar/demo attendance (where product marketing is involved)

Requirements

• Candidates should possess a B.Sc. Degree in Marketing, Communication, or any other related flied.
• 7-9 years’ experience in product marketing or any related field.
• MBA, CBMM or Other relevant certifications.
• Strong understanding of SaaS, B2B, or cybersecurity domains.
• Proven ability to create compelling messaging and positioning frameworks.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working closely with Sales, Product, Marketing, and Success teams.
• Analytical mindset with the ability to interpret data and make informed decisions

Skills:

• Content writing
• Video creation
• Use of MS suite
• Researching
• Copywriting
• SEO Copywriting
• Script writing
• Data Analysis

Behavioral Qualities:

• Ability to think creatively to develop innovative and engaging digital marketing campaigns.
• Ability to excel in social interactions, contributing to effective teamwork.
• Willingness to adapt to changing trends, algorithms, and industry developments.
• Ability to pay attention to detail in content creation
• Strong understanding of SaaS, B2B, or cybersecurity domains.
• Proven ability to create compelling messaging and positioning frameworks.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working closely with Sales, Product, Marketing, and Success teams.
• Analytical mindset with the ability to interpret data and make informed decisions.

Benefits

• Competitive salary.
• Performance-based bonuses.
• Opportunity to grow with a dynamic and visionary team.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online