Brilliant Performance Solutions Limited - Our client is a Group of Companies, but majorly in the Information Technology and Solar Lighting Industry and currently located at Ajah, Lagos.
Due to increasing activities, our client is urgently recruiting suitable candidates to fill the position below:
Job Title: Marketing and Sales Officer
Location: Ajah, Lagos
Employment Type: Full-time
Job Description
The ideal candidates must have a minimum of OND, HND or BSc in any relevant field.
This person must also have a minimum of 3 years’ experience in sales preferably in IT or Power
For the purpose of transportation cost, candidate residing around Ajah or Island in Lagos or other nearby vicinities will be most preferred
Responsibilities
The job responsibilities for this position include:
Identify potential customers and market segments through market research, industry analysis, and customer profiling.
Develop and implement sales and marketing strategies to promote products or services, increase brand awareness, and drive customer engagement.
Conduct sales presentations, product demonstrations, and pitches to prospective clients, highlighting key features, benefits, and value propositions.
Generate leads, follow up on inquiries, and qualify prospects through outbound calls, emails, networking events, and social media outreach.
Build and maintain relationships with existing clients, addressing their needs, resolving issues, and providing ongoing support to ensure customer satisfaction and retention.
Collaborate with the marketing team to create marketing materials, including brochures, flyers, advertisements, and online content, to support sales efforts and marketing campaigns.
Plan and execute marketing campaigns, promotions, and events to generate leads, drive traffic, and increase sales conversions across various channels.
Monitor sales performance, track key performance indicators (KPIs), and analyze sales data to evaluate effectiveness of sales and marketing initiatives and identify areas for improvement.
Provide feedback to management on market trends, competitive activities, and customer preferences to inform product development, pricing strategies, and sales forecasts.
Coordinate with internal teams, including product development, operations, and customer service, to ensure alignment of sales and marketing activities with business objectives.
Attend industry conferences, trade shows, and networking events to represent the company, build relationships, and explore partnership opportunities.
Stay updated on industry trends, emerging technologies, and best practices in sales and marketing, participating in training programs, workshops, and professional development activities.
Utilize customer relationship management (CRM) software to manage leads, track interactions, and maintain accurate records of sales activities and customer communications.
Negotiate contracts, pricing, and terms of sale with clients, preparing proposals, quotes, and sales agreements in accordance with company policies and guidelines.
Contribute to the development of sales forecasts, budgets, and strategic plans, providing input and insights to support business growth objectives.
Any other assignment
Requirements and Qualifications
Bachelor's Degree in Marketing, Business Administration, or a related field; a master's degree is a plus.
Proven experience in sales and marketing roles, preferably in a similar industry or market segment.
Strong sales acumen and negotiation skills, with a track record of achieving sales targets and driving revenue growth.
Excellent communication and presentation skills, with the ability to articulate product features, benefits, and value propositions to customers.
Strategic thinking and analytical skills, with the ability to analyze market data, identify trends, and develop targeted marketing campaigns.
Creative mindset and problem-solving abilities, with the ability to develop innovative sales and marketing strategies to differentiate the company's offerings.
Proficiency in digital marketing tools and techniques, including social media, email marketing, and search engine optimization (SEO), is highly desirable.
Customer-centric approach and relationship-building skills, with a focus on delivering exceptional customer service and fostering long-term client relationships.
Ability to work independently and as part of a team, demonstrating initiative, drive, and resilience in a dynamic and competitive sales environment.
Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and CRM software (e.g., Salesforce, HubSpot) for sales and marketing activities.