Growth & Marketing Manager at NaviGo E-Hailing Limited (2 Openings)

NaviGo is a next-generation e-hailing company transforming how people move within cities in Nigeria. Launched to bridge the gap between affordability, convenience, and control, NaviGo offers a negotiation-based ride model that empowers both riders and drivers to agree on fair fares — creating a win-win experience for all

We operate with a driver-first mindset, offering instant payouts after trips, no cash handling (wallet and online payments only), and one of the most attractive commission structures in the industry. With innovative features like Pay For Me, trip sharing, SOS alerts, in-app navigation, and third-party wallet funding, NaviGo is not just another ride-hailing app — it’s a smarter, safer, and more transparent way to move. Currently operating in Awka, Anambra State, and expanding into Ilorin, Kwara State, we are focused on building a platform that reflects the realities and needs of Nigerians by blending local insight with global best practices.

We are recruiting to fill the position below:

Job Title: Growth & Marketing Manager

Locations: Ilorin, Kwara and Awka, Anambra
Employment Type: Full-time

Role Summary

• We’re currently operating in Awka and expanding to Ilorin and we need someone to help us scale fast.
• We’re looking for a Growth & Marketing Manager who can drive user acquisition, activation, and retention for both drivers and riders.
• You’ll lead strategy and execution for all marketing and growth initiatives across both online and offline channels.
• The role is hands-on, experimental, and results-driven.

Key Responsibilities
User Growth:

• Develop and run acquisition campaigns (online & offline)
• Design and execute referral, promo, and incentive programs
• Grow active driver and rider base in Awka and Ilorin

Performance Marketing:

• Run ads across Facebook, Google, and other platforms
• Monitor cost-per-download, install-to-ride conversion, etc.
• Track and improve paid campaign ROI

Offline/Field Strategy:

• Coordinate street teams, campus activations, and rider/driver outreach
• Manage POS materials (flyers, shirts, banners, etc.)
• Create scripts and pitches for foot soldiers and field reps

Retention & Engagement:

• Launch driver/rider engagement strategies (SMS, WhatsApp, email)
• Work with dev team to optimize onboarding flows
• Reduce churn through loyalty or incentive programs

Data & Analytics:

• Track KPIs: CAC, LTV, conversion rates, daily active users, etc.
• Run A/B tests on pricing, features, and messages
• Report results and insights weekly to the founder

Success Metrics
Your success will be measured by:

• Growth in active drivers and riders
• Number of completed trips per week
• Cost per acquisition and retention rate
• Execution of marketing campaigns on budget and on time.

Who You Are

• You think in numbers, funnels, and feedback loops
• You’ve worked in early-stage startups or launched something yourself
• You’re creative but also data-obsessed
• You’re comfortable leading both digital campaigns and on-ground activations
• You’re passionate about building Nigerian-grown solutions

Bonus if You Have:

• Experience in mobility, fintech, or e-commerce
• Worked with small budgets and still drove real growth
• Basic design or video editing skills for content
• Familiarity with tools like Meta Ads Manager, Canva, Google Analytics.

Salary
N100,000 - N200,000 per month. 

Application Closing Date
18th July, 2025.

How to Apply
Interested and qualified candidates should send their CV to: support@navigorides.com.ng using the Job Title as the subject of the email.