Sales Lead at Simba Group of Companies

The Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some other most dynamic sectors in the economy. The Group is a dominant player in the transportation, power products and IT-enabled service sectors which are critical to the sustained growth of the Nigerian Economy.

The corporate vision of the Group is to provide innovative and quality products along with excellent aftersales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency. In our quest for diversification and expansion, we are looking for result-oriented professionals in the following discipline(s).

We are recruiting to fill the position below:

Job Title: Sales Lead 

Location: Surulere, Lagos
Employment Type: Full-time

Job Purpose

• To lead and drive sales operations for the bicycle product segment by managing channel networks, developing strategic partnerships, achieving revenue targets, and building a high-performing sales team to expand market share across key regions.

Key Responsibilities
Sales Strategy & Execution:

• Design and implement effective sales strategies aligned with organizational goals.
• Develop territory-wise sales plans and ensure timely execution by the team.
• Track sales performance against targets and drive necessary interventions.

Team Leadership:

• Manage, coach, and mentor a team of sales executives and officers.
• Set clear KPIs for the team and conduct regular performance reviews.
• Identify training and development needs to build team capabilities.

Channel Development & Management:

• Build and expand the dealer/distributor network across urban and rural markets.
• Negotiate channel margins, trade schemes, and incentives to drive partner engagement.
• Resolve distributor/dealer issues promptly to ensure smooth operations.

Key Account & Institutional Sales:

• Identify and develop large-volume B2B and institutional opportunities (e.g., delivery companies, government programs, NGOs).
• Build long-term relationships with key accounts to ensure repeat business.

Market Intelligence & Expansion:

• Analyze market trends, competitor moves, pricing strategies, and consumer behavior.
• Recommend new market entries, product positioning, and pricing policies.

Sales Reporting & Forecasting:

• Maintain accurate sales forecasts, pipeline tracking, and performance reports.
• Report monthly to senior management on progress, challenges, and action plans.

Key Performance Indicators (KPIs)

• Achievement of revenue and volume targets.
• Growth in channel base and geographic reach.
• Team productivity and retention.
• Dealer satisfaction and loyalty index.
• Market share improvement.

Qualifications & Experience

• Education: Bachelor’s degree in Business, Marketing, or related field.
• Experience: 5–8 years in sales leadership roles, preferably in bicycles, two-wheelers, consumer durables, or FMCG.

Skills:

• Strong leadership and people management skills.
• Proven ability to scale sales and manage multi-location teams.
• Excellent negotiation, communication, and analytical skills.
• Familiarity with CRM tools and basic financial concepts.

Other Requirements:

• Willingness to travel across multiple regions.
• Passion for bicycles, mobility, or fitness products is a plus.

Application Closing Date
30th June, 2025.

Method of Application
Interested and qualified candidates should send their updated CV to: careers@simba.com.ng using the job title as the subject of the mail.