Product Marketing Manager at ETC Workforce Services Limited

ETC Workforce Services Limited - We are a leading Workforce Management, HR Consulting and Recruitment Organization; Empowering businesses to focus on their core competencies while we handle the complexities of HR, staffing, and operational support. With a client-centric approach, cutting-edge solutions, and a team of dedicated experts, we streamline processes and drive growth, allowing our partners to thrive in today's competitive landscape.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Lagos (Hybrid/Remote)

Job Summary

• Our client organization needs an experienced and skilled Product Marketing Manager to join our team to own and execute our go-to-market strategy.
• This role requires someone who can balance strategic thinking with hands-on execution in a fast-paced, startup environment.

Responsibilities
What You’ll Do:
Go-To-Market (GTM) Strategy:

• Develop and lead comprehensive GTM plans for product launches, new features, and market entry initiatives.

Customer & Market Insights:

• Conduct deep market research, competitive analysis, and customer interviews to inform product positioning and messaging.

 Positioning & Messaging:

• Defne compelling product narratives and value propositions for various customer segments across Rebucom’s platform.

Cross-Functional Collaboration:

• Work closely with product, design, engineering, sales, and operations teams to align product roadmap with customer needs and ensure successful feature rollouts.

Campaign Development:

• Plan and execute multi-channel marketing campaigns (email, social, paid, content, and partnerships) that drive product awareness, engagement, and adoption.

Marketing Enablement:

• Create product collateral, pitch decks, landing pages, FAQs, blog posts, and internal documentation that support both the sales team and customer education.

Data & Impact Tracking:

• Use data and analytics tools to track campaign performance, customer acquisition, and usage pa erns—then turn insights into actionable strategies.

Requirements
What We’re Looking For:
Minimum Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• Relevant experience may be considered in lieu of a formal degree.
• Demonstrated success in developing and launching impactful campaigns.
• Proven ability to work autonomously and manage multiple priorities.

Experience:

• 3–5 years of experience in product marketing, growth marketing, or GTM roles—ideally in tech, SaaS, logistics, or consumer services.
• Experience working in fast-paced startup environments or building in unstructured environments.

Skills & Attributes:

• Strategic thinker with strong execution skills—you can move from ideation to launch independently.
• Deep curiosity about customer behaviour and product-market ft
• Excellent communication skills—both written and verbal.
• Analytical mindset—comfortable interpreting data and deriving insights.
• Strong collaborator who thrives in cross-functional teams.
• High sense of ownership, self-drive, and attention to detail.

Preferred but Not Required:

• Prior experience in delivery, logistics, fintech, or marketplace platforms
• Familiarity with tools like Hubspot, Segment, Mixpanel, or similar
• Background in marketing for African or emerging markets.

Bonus Points If You:

• Have experience launching products in African markets.
• Are passionate about empowering small businesses and improving digital infrastructure.
• Bring a fun, collaborative spirit to your team.

What You'll Get:

• Opportunity to play a key role in the launch and growth of a high-impact product
• A collaborative and mission-driven startup culture
• Flexible remote work structure
• Growth opportunities in leadership and strategy.

Application Closing Date
15th July, 2025.

How to Apply
Interested and qualified candidates should send their CV to: recruiters@etc-workforce.com using the Job Title as the subject of the email.