Digital Marketer at Mopheth Nigeria Limited

Mopheth Nigeria Limited is an organization charged with the goal of meeting the diverse needs of its growing customers from all walks of life. We began as a community Pharmacy in the year 1997, and through the years we have maintained our standard of being a renowned name in the Pharmaceutical industry in Nigeria. However, with respect to our vision consumables, cosmetics and skincare products, safe water production, grocery essentials, and a variety of baked goods. In addition, our 24 hours availability onsite and online in all our branches have equally ensured our clients can rely on us for immediate service at any hour of the day.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lekki, Lagos
Employment Type: Full-time
Reporting Line: MD

General Job Description

• As a Digital Marketing Creative Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance our online presence, drive traffic, engage customers, and increase sales.
• Your expertise in digital marketing, encompassing content creation, social media management, and graphic design, will be essential in achieving these objectives.

Duties and Responsibilities

• Develop, implement, and refine digital marketing strategies aligned with the company's goals and target audience to maximize online visibility and reach.
• Oversee and manage various digital marketing channels, including social media, email marketing, search engine optimization (SEO), and online advertising, to optimize performance.
• Create and curate high-quality, engaging content for digital platforms, including blog posts, social media updates, email newsletters, and multimedia content.
• Manage and grow the company's social media profiles by creating, scheduling, and analyzing content, monitoring engagement, and staying up-to-date with social media trends.
• Plan, execute, and analyze email marketing campaigns, including list segmentation, content creation, A/B testing, and performance tracking.
• Optimize website content for search engines (SEO) to improve organic search rankings and manage paid search campaigns (SEM) to drive targeted traffic.
• Design visually appealing and effective graphics, banners, and promotional materials for online marketing campaigns and website enhancements.
• Monitor, analyze, and report on the performance of digital marketing initiatives, providing insights and recommendations for continuous improvement.
• Manage the digital marketing budget effectively, allocate resources efficiently, and optimize spending for maximum ROI.
• Stay informed about industry trends and competitors, conducting regular analysis to identify opportunities and threats..
• Identify and implement strategies to improve website and campaign conversion rates, maximizing lead generation and sales.
• Develop and nurture customer relationships through effective online engagement strategies and customer segmentation.
• Ensure compliance with industry regulations and data protection laws in all digital marketing efforts.
• Giving reports daily on work done to the MD
• Ensure all duties are reported in a timely manner.
• Other duties as assigned.

Key Performance Indicators (KPIs)

• Your performance will be assessed every 3 months by HR/ MD, with the following Key Performance Indicators (KPIs) taken into consideration:

Performance and Creativity:

• Content Quality: Evaluation of the quality and creativity of content produced, including graphics, videos, and written materials.
• Campaign Effectiveness: Measurement of the success of marketing campaigns, including key performance indicators like click-through rates, conversion rates, and engagement metrics.
• Creativity and Innovation: Assessment of the ability to generate innovative and original marketing ideas and creative solutions.
• Design Excellence: Evaluation of the design quality, aesthetics, and visual appeal of marketing materials.
• Content Engagement: Tracking the level of audience engagement with digital content, such as social media likes, shares, and comments.
• Conversion Rate Optimization: Efforts to enhance conversion rates on digital platforms, leading to increased leads or sales.
• Product listing.

Attitude Toward Work and Professionalism:

• Punctuality and Attendance: Consistency in being on time for work and meetings, as well as attendance records.
• Work Ethic: Demonstration of commitment, dedication, and enthusiasm for tasks and projects.
• Proactive Approach: Willingness to take initiative, identify opportunities for improvement, and suggest creative solutions.
• Adaptability: Ability to adapt to changing circumstances, embrace new challenges, and stay updated on industry trends.
• Professional Conduct: Consistent professionalism in interactions with colleagues, superiors, and clients.
• Compliance: Adherence to company policies, procedures, and ethical standards.
• Regulatory Compliance: Compliance with industry-specific regulations and legal requirements.
• Data Security: Adherence to data protection and confidentiality guidelines.
• Health and Safety: Adherence to workplace health and safety rules.
• Ethical Conduct: Demonstrating ethical behavior in all work-related activities.

Innovation and Problem-Solving KPIs:

• Innovative Ideas: Contribution of innovative ideas or solutions to improve creative processes and campaigns.
• Problem-Solving: Effectiveness in identifying and resolving creative challenges and issues.

Education and Experience

• Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in digital marketing with a track record of successful campaigns.
• Proficiency in digital marketing tools and software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills.
• Creative mindset and ability to think outside the box.
• Up-to-date knowledge of digital marketing trends and best practices.
• Proficiency in a variety of design software and tools, including InDesign, Dreamweaver, CorelDRAW, and Photoshop.

Salary
N200,000 - N300,000 / Month.

Application Closing Date
30th July, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr@mophethgroup.com using the Job Title as the subject of the email.