Sales Activation Manager at Miller Consult Limited (2 Openings)

Miller Consult ispartner in building exceptional workplaces and empowering organisations with the right human resources strategies and tools. We specialize in providing tailored HR solutions that meet the unique needs of businesses of all sizes and industries.Some of our services include: recruitment & selection, onboarding, drafting organisational structure and job design, drafting employee manuals etc

They are recruiting to fill the position below:

Job Title: Sales Activation Manager

Locations: Lagos & Rivers
Brand: Madala – Premium Hibiscus Cordial 
Reports to: Commercial Director or Country Sales Manager

Job Summary

• Now entering the Nigerian market, we're seeking a driven Sales Activation Manager to ignite our growth in the HORECA channel.

Job Description

• Lead on-trade sales activations across key Nigerian cities
• Build strong relationships with bar managers, mixologists, and hospitality partners
• Develop and execute campaigns that get Madala into cocktails and onto menus
• Train and inspire frontline staff to become brand advocates
• Make Madala the go-to premium mixer in top hospitality venues.

Key Responsibilities Sales & Commercial Execution

• Develop and implement HORECA-focused sales activation plans to drive brand availability and sales volume in key cities (starting with Lagos, Abuja, and Port Harcourt).
• Identify and manage relationships with key on-trade accounts (premium bars, restaurants, hotels, lounges, clubs).
• Work with distributors and sales teams to drive performance in the on-trade channel. Activation & Brand Visibility
• Plan, coordinate, and execute brand activations including menu placements, bartender trials, mixology competitions, and events.
• Ensure Madala products are prominently displayed and promoted at the point of consumption.
• Implement and monitor trade marketing materials (POS, branded tools, menu integration).

Training & Advocacy:

• Conduct regular training with bartenders, waitstaff, and bar managers to build product knowledge and advocacy.
• Act as a brand ambassador in the field — passionately representing Madala at every touchpoint.

Market Intelligence & Reporting:

• Track and analyze key activation KPIs (sales uplift, customer feedback, ROI).
• Provide regular insights on market trends, competitor activities, and consumer behavior in the HORECA segment.
• Recommend changes to strategy based on field learnings.

Qualifications & Experience

• 5+ years in HORECA sales, trade marketing, or field activation
• Deep knowledge of Nigeria’s hospitality industry (especially Lag, Abj, PHC)
• Proven track record in premium beverage, FMCG, or alcohol brands
• Strong network in the on-trade and nightlife scene
• Creative, hands-on, and execution-focused
• Passionate about drinks, mixology, and culture Skills
• Excellent communication and interpersonal skills; persuasive and charismatic.
• Strong planning and project management skills.
• Analytical mindset and data-driven decision-making.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Passion for premium lifestyle, hospitality, and mixology culture.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to build a brand from the ground up in one of Africa’s most vibrant markets.
• Work with a dynamic, purpose-driven team.
• Travel and networking opportunities within the premium drinks and hospitality industry.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: millerconsult.org using the Job Title as the subject of the mail.