Deputy Manager, Strategy & Consumer Insight at the Concept Group

The Concept Group is a holding company for companies established in 1992. Subsidiaries under the Group include: Rosabon Financial Services - Nigeria’s Leading Financial Intermediary and Equipment Leasing Company, Concept Nova - Bespoke Enterprise IT Solutions Company, Percy Aitkins - Bureau De Change.

We are recruiting to fill the position below:

Job Title: Deputy Manager, Strategy & Consumer Insight

Location: Yaba, Lagos
Employment Type: Full-time

Scope and Impact

• The Deputy Manager, Strategy & Consumer Insight, is responsible for supporting the development and execution of data-driven marketing strategies through deep consumer understanding, market intelligence, and competitive analysis.
• The role ensures that business and marketing decisions are informed by robust insights, helping the organization remain customer-focused, competitive, and growth-oriented.

Job Summary

• The Deputy Manager, Strategy & Consumer Insight is responsible for supporting the development and execution of business strategies through data-driven decision-making.
• This role involves conducting market research, competitive analysis, customer behavior studies, and providing strategic insights to inform marketing, sales, product development, and overall business planning.
• The ideal candidate will work closely with senior management to align insights with organizational goals and translate them into actionable initiatives.

Duties and Responsibilities
Strategic Planning & Market Intelligence:

• Support the development of annual and quarterly marketing strategies aligned with business objectives.
• Conduct market, industry, and competitor research to identify trends, risks, and opportunities.
• Provide strategic input for go-to-market plans, product launches, brand positioning, and media campaigns.
• Collaborate with cross-functional teams to translate insights into actionable business and marketing strategies.

Consumer & Audience Insight:

• Design and lead qualitative and quantitative research to understand customer needs, preferences, behavior, and satisfaction.
• Manage customer segmentation and persona development to guide content, messaging, and campaign targeting.
• Use consumer insight to drive innovation in product development, communication, and experience design.

Data Analysis & Reporting:

• Leverage analytics tools (Google Analytics, Power BI, Tableau, etc.) to assess campaign performance, customer engagement, and sales impact.
• Generate dashboards, insight reports, and presentations to inform leadership decision-making.
• Conduct A/B testing and effectiveness analysis to optimize marketing efforts.

Stakeholder Collaboration:

• Partner with product and sales teams to align strategies and enhance marketing effectiveness.
• Work closely with agencies, research partners, and consultants on projects and evaluations.

Project & Team Leadership:

• Lead strategic initiatives and cross-functional insight projects from planning to execution.
• Mentor junior analysts or interns, and contribute to building internal insight capabilities.

Key Performance Indicators

• Insight-driven recommendations implemented by marketing/product teams.
• Accuracy and timeliness of market intelligence reports.
• Measurable impact of strategies on brand equity, customer acquisition/retention, or campaign ROI.
• Internal satisfaction ratings from cross-functional stakeholders.

Qualifications / Requirements

• Bachelor’s Degree in Marketing, Business Administration, Economics, Psychology, or related fields.
• Master’s Degree or MBA (preferred).
• 5+ years of experience in strategy, consumer insights, market research, or business analysis (ideally within a marketing or communications function).
• Experience in media, financial services, FMCG, retail, or tech industries is a plus.
• Familiarity with SEC and regulatory guidelines relating to investment promotions.
• Strong understanding of financial products and investment terminology.

Job Knowledge:

• Strategic Planning Processes: Strong understanding of corporate and marketing strategy development methodologies.
• Market Research Techniques: Proficient in both qualitative and quantitative research methods, including surveys, focus groups, in-depth interviews, and observational studies.
• Data Interpretation & Analysis: Ability to extract insights from data using tools like SPSS, Excel, Tableau, or Power BI.
• Consumer Behavior: Deep knowledge of behavioral psychology, market segmentation, and consumer journey mapping.
• Industry & Market Trends: Up-to-date on trends, competitors, and emerging technologies relevant to the business.
• Report Writing & Presentation: Skilled in crafting insight-driven reports and visual presentations for internal and external stakeholders.
• Cross-Functional Collaboration: Familiar with working alongside product, marketing, sales, and finance teams tointegrate insights intodecision-making.

Skills / Competencies:

• Strong analytical and critical thinking skills.
• Deep understanding of consumer research methodologies (qualitative & quantitative).
• Proficiency in tools such as Excel, SPSS, SQL, Google Analytics, or similar platforms.
• Excellent presentation and storytelling skills with the ability to translate data into actionable insights.
• Business acumen and strategic mindset.
• Strong project management and stakeholder engagement skills.

Salary
N550,000 - N600,000 / Month.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: careers@conceptgroup-ng.com using the Job Title as the subject of the email.