Deputy Manager, Marketing & Communications at the Concept Group

The Concept Group is a holding company for companies established in 1992. Subsidiaries under the Group include: Rosabon Financial Services - Nigeria’s Leading Financial Intermediary and Equipment Leasing Company, Concept Nova - Bespoke Enterprise IT Solutions Company, Percy Aitkins - Bureau De Change.

We are recruiting to fill the position below:

Job Title: Deputy Manager, Marketing & Communications

Location: Yaba, Lagos
Employment Type: Full-time

Scope and Impact

• The Deputy Manager, Marketing & Communications plays a key role in executing and supporting the organization’s marketing, brand, and communication strategies.
• This position is responsible for ensuring consistent messaging, driving audience engagement, supporting integrated campaigns, and enhancing brand visibility and reputation across all internaland external touchpoints.

Job Summary

• The Deputy Manager, Marketing & Communications plays a key role in executing integrated marketing strategies and managing brand communications across multiple platforms.
• The role supports planning, coordinating, and implementing campaigns that drive brand visibility, engagement, and business growth.
• It involves working with creative agencies, media vendors, internal teams, and external stakeholders to ensure consistent brand messaging and effective communication delivery.

Responsibilities
Marketing Strategy & Execution:

• Support the development and implementation of annual marketing plans and campaigns.
• Coordinate integrated marketing efforts across traditional, digital, and experiential platforms.
• Ensure all campaigns align with brand positioning and strategic objectives.
• Monitor, analyze, and report on campaign performance and ROI.

Brand Management:

• Ensure brand consistency across all touchpoints, including content, design, and communications.
• Work with creative teams, agencies, and internal stakeholders to develop marketing materials and content.
• Lead the development and rollout of brand guidelines and toolkits.

Public Relations:

• Manage the perception and image of the brand through media relations, stakeholders’ engagement, writing and publishing of feature stores, press releases and op eds.

Internal & External Communications: 

• Draft and manage corporate communications such as press releases, speeches, newsletters, and internal memos.
• Serve as a liaison with PR agencies and media outlets for coverage, partnerships, and crisis management.
• Support internal communications to foster a strong company culture and employee engagement.

Events, Sponsorships & Activations:

• Plan and manage events, sponsorships, and brand activations, ensuring alignment with brand strategy.
• Work with vendors, partners, and internal teams to deliver seamless event experiences.

Stakeholder & Team Collaboration:

• Work closely with Sales, Strategy, Product, and HR teams to support cross-functional initiatives.
• Supervise and guide junior marketing staff, interns, and agency partners as needed.

Key Performance Indicators

• Campaign engagement and conversion metrics
• Brand awareness and sentiment improvement
• Media coverage and public perception metrics
• Internal stakeholder satisfaction and cross-functional collaboration
• On-time, on-budget delivery of projects and campaigns

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• Master’s degree or professional certification (e.g., CIM, NIMN, APCON, Digital Marketing) is an added advantage
• 5+ years of relevant experience in marketing, brand, or communications
• Proven track record of supporting or leading successful marketing campaigns
• Industry experience in media, financial services, retail, telecom, or FMCG is a plus
• Familiarity with SEC and regulatory guidelines relating to investment promotions.
• Strong understanding of financial products and investment terminology.

Job Knowledge:

• Marketing Strategy Development: Sound knowledge of creating and executing marketing plans across digital, ATL, and BTL channels.
• Content Creation & Storytelling: Ability to develop compelling content across mediums including social media, TV, print, and PR.
• Campaign Management: Skilled in end-to-end campaign planning, budgeting, execution, and performance evaluation.
• Media Planning & Buying: Understanding of media mix optimization, audience targeting, and negotiation with media houses.
• Digital Marketing: Knowledge of SEO, social media management, Google Ads, email marketing, and analytics.
• Brand Management: Deep understanding of brand equity, identity systems, and maintaining brand consistency.
• Internal & External Communications: Experience in managing press releases, crisis communication, and stakeholder messaging.
• Creative and Agency Collaboration: Familiarity with briefing, reviewing, andmanaging agencies to deliveron-brand materials.

Skills / Competencies:

• Strong verbal and written communication skills
• Project management and multitasking ability
• Creativity and a good eye for design and messaging
• Knowledge of digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Mailchimp, etc.)
• Strategic thinking with attention to detail
• Media relations andcrisis communicationexperience (a plus)

Salary
N550,000 - N600,000 per month. 

Application Closing Date
Not Specified. 

Method of Application
Interested and qualified candidates should send their Applications to: careers@conceptgroup-ng.com using the Job Title as the subject of the email.