Primary Sales Lead at Omnibiz Africa

At Omnibiz, we’re fully dedicated to supporting local businesses and helping them navigate the modern market. Over 52,000 businesses across the FMCG industry have trusted us to provide them with the services and necessary tools to overcome contemporary challenges in the market place. Why? The answer is simple - they believe the same thing that we at Omnibiz believe: for the global economy to thrive, local businesses must be given the grounds to grow. At OmniRetail, we're transforming the future of commerce across Africa. With our cutting-edge digital tools and innovative approach to supply chain and B2B distribution, we empower retailers, wholesalers, and distributors to grow stronger, faster, and smarter.

We are recruiting to fill the position below:

Job Title: Primary Sales Lead

Location: Benin, Edo
Employment Type: Full-time
Reports to: Regional Sales Manager

Role Overview

• Are you a people-first sales leader with a passion for digital tools, customer success, and team excellence? We're looking for a Primary Sales Lead to drive revenue growth, coach and manage a high-performing field sales team, and deliver real value to customers.
• You’ll work at the frontline of our business—engaging directly with distributors, wholesalers, and retailers. Your mission: expand customer acquisition, strengthen retention, and streamline sales operations.
• This role is perfect for someone who combines strategic thinking with hands-on execution—and thrives in a fast-paced environment.

Key Responsibilities
Sales Leadership & Performance:

• Lead, coach, and manage 8–10 Primary Sales Executives to deliver exceptional performance.
• Achieve and exceed monthly revenue targets, conversion rates, and other sales KPIs.
• Shorten sales cycles and increase deal velocity across territories.

Customer Acquisition & Relationship Management:

• Build and maintain strong relationships with key distributors and wholesalers.
• Gain deep understanding of customer procurement and working capital needs.
• Serve as the face of OmniRetail to field customers—resolving issues, driving loyalty, and advocating their needs internally.
• Ensure 90%+ customer retention and fulfillment of 75%+ procurement requirements.

Process Excellence:

• Ensure team adherence to sales playbooks and process guidelines.
• Track and optimize sales performance through data, dashboards, and daily field reports.
• Drive adoption of OmniRetail’s digital tools among sales executives and partners.

Team Development & Collaboration:

• Conduct ongoing field coaching, training, and performance feedback.
• Promote collaboration with internal teams like marketing, product, and support to improve outcomes.
• Inspire and lead by example—modeling strong sales behavior and customer-centricity.

Performance KPIs
Sales Performance:

• Revenue growth & target achievement
• Lead-to-customer conversion rate.

Customer Success

• New customer acquisition rate
• 90%+ customer retention
• 75%+ fulfillment of procurement needs.

Operational Efficiency:

• Shorter sales cycles
• Process adherence & sales channel progression

Leadership & Team Enablement:

• Team engagement & performance consistency
• Active use of digital tools
• Effective collaboration across departments.

What You Need to Succeed

• Interested candidates should possess an HND / Bachelor’s Degree
• Minimum of 3 years’ experience in field sales, distribution, or channel management (FMCG/e-commerce preferred).
• Proven team leadership experience with strong performance records.
• Deep understanding of retail and wholesale operations in the region.
• Excellent communication, negotiation, and relationship-building skills.
• Tech-savvy: comfortable using CRM tools and mobile sales apps.
• Strong emotional intelligence and a “lead by doing” attitude.

What We Offer

• Competitive base salary + performance incentives
• Career development and learning opportunities
• Be part of one of Africa’s fastest-growing tech-enabled FMCG networks
• A culture of impact, ownership, and innovation.

Application Closing Date
19th August, 2025.

How to Apply
Interested and qualified candidates should send their CV to: careers@omniretail.africa using “Primary Sales Lead –- Benin” as the subject of the email.

Note: If you're passionate about growth, sales, and team development, and you're ready to lead the charge in Benin, please apply.