Sales and Marketing Officer at Crescent Rice Mill Limited

Crescent Rice Mill Limited is a leading rice processing company located at KM 15, Kano - Gumel Road, Jogana, Kano, Nigeria. With a vision to provide high-quality rice products to homes and businesses across Nigeria, we leverage advanced milling technology and a dedicated workforce to meet our customers' demands. We specialize in producing a variety of rice products, including Head Rice, Broken Rice, Reject Rice, Khus-Khus Rice, and Rice Bran. Our operations are strategically located in Kano, Nigeria’s commercial hub, enabling us to maintain efficient distribution channels across the nation. Founded with a commitment to excellence and sustainability, Crescent Rice Mill Limited collaborates with local farmers to source premium rice paddy, ensuring that our processes support the agricultural community and promote economic development.

We are recruiting to fill the position below:

Job Title: Sales and Marketing Officer

Location: Kano
Employment Type: Full-time

Summary

• The Sales & Marketing Officer will be responsible for driving product awareness, customer acquisition, and revenue growth for Crescent Rice Mill across designated territories. The ideal candidate must be experienced in FMCG or agricultural sales, understand regional consumer behavior, and possess strong skills in field sales, market activation, and strategic marketing planning.

Key Responsibilities

• Identify, develop, and manage new sales opportunities across retail, wholesale, institutional, and distributor channels.
• Develop tailored sales strategies for introducing Crescent Rice products into new and competitive markets, especially in theSouth Nigeria.
• Build and maintain relationships with retailers, bulk buyers, supermarkets, and distribution partners.
• Promote the full product line; Savvy Rice and its products;Head Rice, Broken Rice, Reject Rice, Khus-Khus, and Bran to different market segments.
• Conduct market surveys to assess product reception, pricing, packaging preferences, and competitor activity.
• Execute trade marketing and promotional campaigns in markets, open stalls, and retail stores using marketing materials
• Track and report on weekly sales performance, regional challenges, customer feedback, and competitor insights.
• Provide feedback to the production and management teams regarding market demands and packaging or quality expectations.
• Ensure proper branding and visibility of Crescent Rice products across retail points.
• Meet and exceed monthly and quarterly sales targets.

Strategies to Increase Market Demand in the South West:

• Market Segmentation: Identify specific consumer groups (e.g., urban households, open market retailers, food vendors) and align Crescent Rice products with their needs.
• Product Education: Use direct sampling, food demonstrations, and customer engagement to showcase the quality and taste of Crescent Head Rice.
• Competitive Pricing Strategy: Offer value-driven pricing while emphasizing superior grain quality, aroma, and local sourcing.
• Distributor Development: Recruit and support reliable distributors with structured incentives to drive volume and availability.
• Retail Push: Secure placement in major open markets and stores
• Local Influencer Promotions: Collaborate with food influencers and nutritionists to promote the brand's health and local content benefits.

Requirements

• Minimum of B.Sc / HND qualification in Marketing, Business Administration, Agricultural Economics, or a related field.
• At least 4 - 5 years' proven experience in sales and marketing, preferably in agro-products or FMCG.
• Good knowledge of the South West market terrain and experience working with distributors and open markets.
• Strong negotiation, field sales, and customer relationship skills.
• Ability to work independently with minimal supervision and deliver results.
• Excellent communication, reporting, and presentation skills.
• Proficient in Microsoft Excel, sales reporting tools, and basic CRM use.
• Must be willing to travel frequently across states and work flexible hours.

Salary
N200,000 - N300,000 monthly.

Application Closing Date
21st July, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr.crescentricemill@gmail.com using the Job Title as the subject of the email.