Digital Marketer at a Luxury Real Estate Company - Zibac Consulting

Zibac Consulting - Our client is a luxury Real Estate company and their mission is to redefine luxury real estates through exceptional service, exclusive properties, and tailored experiences that delight and satisfy discerning clients. With integrity, innovation, and personalized attention as our core values, we ensure every interaction and campaign reflects our brand’s elegance and excellence.

They are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Abuja (FCT)

Job Overview

• We are looking for a creative and analytical Digital Marketer with 3–6 years of experience to drive the company’s digital presence, lead generation efforts, and brand visibility.
• The ideal candidate understands both strategy and execution, and is passionate about reaching affluent audiences through data-driven, high-end digital campaigns.

Key Responsibilities
Digital Strategy & Planning:

• Develop and execute digital marketing strategies to drive qualified leads and promote luxury property listings.
• Design and implement digital campaigns aligned with sales goals and seasonal trends in the real estate market.
• Plan, create, and manage content calendars for multiple platforms including Instagram, LinkedIn, Facebook, and YouTube.

Content Creation & Brand Management:

• Craft compelling content (copy, video scripts, ads) that speaks to high-net-worth individuals and corporate clients.
• Oversee visual storytelling, property showcases, and virtual tours to maintain a polished and aspirational brand image.
• Ensure all digital content reflects the sophistication and exclusivity of the company’s brand.

Performance Marketing & Analytics:

• Plan and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads) for lead generation and retargeting.
• Monitor campaign KPIs (CTR, CPC, conversions) and optimize accordingly.
• Generate performance reports and insights using Google Analytics, Meta Business Suite, and CRM platforms.
• Conduct SEO/SEM audits and implement on-page/off-page improvements.

Marketing Automation & CRM:

• Utilize CRM tools to track lead behavior and create targeted email campaigns and sales funnels.
• Segment customer databases and implement personalized campaigns to nurture leads and increase conversion.
• Support the sales team with timely insights and engagement strategies from digital interactions.

Collaboration & Events:

• Work with the sales, creative, and operations teams to align campaigns with current listings, launches, or events.
• Promote company presence at real estate expos, open houses, and premium networking events online.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
• 3–6 years proven experience in digital marketing, preferably in luxury, real estate, hospitality, or lifestyle brands.
• Deep understanding of Abuja’s digital audience and real estate buyer behavior.
• Hands-on experience with Google Ads, Meta Ads, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
• Proficiency in content creation tools (Canva, Adobe Suite, or similar).
• Strong analytical skills and ability to turn data into actionable insights.
• Excellent communication, storytelling, and visual branding abilities

Preferred Attributes:

• Familiarity with the luxury market and HNI engagement.
• Experience in short-form video content and influencer outreach.
• Certification in Google Ads, HubSpot, or Digital Marketing is a plus.

Perks & Benefits

• Competitive salary: N260,000 – N350,000 Monthly.
• Work in a high-performing and elegant brand environment
• Growth and professional development opportunities

Application Closing Date
30th July, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online