Advans Nigeria is an international microfinance bank with a national license from the Central Bank of Nigeria. We offer great flexibility, independence, and financial security to help our clients stay committed to their short and long-term financial goals. The bank was incorporated in Nigeria in February 2013.
We are recruiting to fill the position below:
Job Title: Digital Product Officer
Location: Ibadan, Oyo
Responsibilities
Product Development:
Lead the development of new products from ideation through market launch.
Collaborate with engineering, design, and marketing teams to define product specifications and requirements.
Establish product development roadmaps and timelines.
Ensure products meet quality standards and alignment with company strategic goals.
Identify opportunities for product enhancements and innovations.
Product Management:
Own the product lifecycle management process.
Create and maintain product documentation including PRDs (Product Requirement Documents).
Coordinate cross-functional teams to ensure alignment on product direction.
Establish pricing strategies in collaboration with sales and finance teams.
Manage product budgets and resource allocation.
Product Performance Management / Evaluation:
Establish KPIs and metrics to evaluate product performance.
Analyze product performance data to identify trends and opportunities.
Conduct regular product reviews to assess market fit and competitive positioning.
Identify underperforming products and develop improvement strategies.
Report on product performance to senior management.
Project Management:
Lead product-related projects from initiation to completion.
Create and maintain project plans, timelines, and resource requirements.
Coordinate with stakeholders to ensure project deliverables meet objectives.
Identify and mitigate project risks and issues.
Ensure projects are delivered on time, within scope, and within budget.
Customer Need Analysis:
Conduct market research to identify customer needs and pain points.
Use both qualitative and quantitative research methods to understand customer requirements.
Organize and analyze customer feedback for product improvements.
Create user personas and journey maps to guide product development.
Translate customer insights into actionable product features.
Competitor Knowledge and Evaluation:
Monitor competitor activities, product offerings, and market strategies.
Conduct regular competitive analysis to identify market gaps and opportunities.
Benchmark company products against competitors.
Stay informed about industry trends and emerging technologies.
Develop strategies to maintain competitive advantage.
Customer Profiling:
Develop comprehensive customer profiles for target market segments.
Identify key customer segments for product positioning.
Create and maintain buyer personas to inform product decisions.
Analyze customer behavior patterns and preferences.
Collaborate with marketing to ensure messaging reaches the right audience.
Reporting:
Create regular reports on product performance, market conditions, and competitive landscape.
Develop executive summaries and presentations for leadership.
Track and report on key metrics related to product success.
Generate insights from data to inform strategic decisions.
Communicate product status and progress to stakeholders.
Product Sales Optimization:
Work with sales teams to develop effective selling strategies.
Create sales enablement materials and product training.
Identify opportunities to increase product adoption and usage.
Analyze sales data to optimize product positioning and pricing.
Collaborate with marketing on campaigns to drive product sales.
Requirements
Candidates should possess relevant qualifications with experience.