Growth Lead (Sales, Marketing & Communication) at Welcome 2 Africa International

Welcome2Africa International is a trade and investment facilitation company specializing in Nigeria’s Agricultural and Maritime Sectors. Our mission is to become a center of excellence for facilitating and deploying investments and trade across Africa.

We are recruiting to fill the position below:

Job Title: Growth Lead (Sales, Marketing & Communication)

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are seeking a strategic, results-oriented Growth Lead to drive revenue generation, strategic partnerships, brand positioning, and external engagement.
• This is a growth-focused leadership role responsible for monetizing W2A’s platforms (events, consulting, trade facilitation, research, and investor services), while overseeing the Communications & Branding team to ensure all messaging aligns with business goals.
• You must be both a closer and a builder—capable of crafting compelling strategies and executing them with urgency.

Key Responsibilities
Sales Strategy, Revenue Generation, and Business Development:

• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.

 Marketing, Branding & Communications for Sales Enablement:

• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.

Strategic Partnerships & Government Relations:

• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtables.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.

Team Leadership & Performance Management:

• Manage the Growth team (communications, sales, Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs, and hold team members accountable for output and revenue goals.

Cross-Departmental Alignment & Organizational Strategy:

• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.

Market Research & Insights:

• Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related fields.
• 8–12 years in sales leadership, business development, or marketing within consulting, investment, or trade facilitation sectors.
• Strong track record of closing high-value deals and managing pipelines.
• Familiarity with investment flows, B2B sales, and client onboarding processes.
• Proficient in digital marketing tools, CRM systems (Zoho), and outreach tools (Apollo, LinkedIn).

Benefits

• Competitive salary: N350,000 monthly plus performance incentives (Salary is negotiable and commensurate with experience.
• Performance Incentives: Bonuses tied to meeting or exceeding key performance indicators (KPIs).
• Probation Bonus: N500,000 – N1,000,000 payable after successful completion of probation, contingent upon meeting or exceeding KPIs.
• Comprehensive health coverage (HMO).
• 13th-month performance bonus.
• Performance based pay and bonuses
• Free Mental Health checks
• Learning and Development: Sponsored professional development training, sales leadership workshops, and international exposure.
• Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy.
• Access to global platforms and partnerships through trade and investment events across Africa and Europe.
• Supportive, impact-driven work environment.

Application Closing Date
31st July, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note
To apply for this position, please follow these steps:

• Ensure you're based in Abuja and available for a physical interview.
• Review the full job description and requirements via the link below.
• Complete the application form and submit it through the same link.
• Shortlisted candidates will be invited for a physical interview and may be required to complete an assessment as part of the selection process.