Marketing Specialist at FoliXx Hospitality

FoliXx Hospitality is a company incorporated under the laws of the Federal Republic of Nigeria with RC Number, RC1518225 and its registered address at 142, Lekki Epe Expressway Elegushi, Ikate Lekki, Lagos State.

Established in 2018, FoLiXx Hospitality provides a sophisticated and contemporary entertainment experience. From renowned themed nightlife events and live performances to exceptional restaurants and special occasions.

We are recruiting to fill the position below:

Job Title: Marketing Specialist

Location: Ikate, Lekki - Lagos
Employment Type: Full-time

Job Summary

• The Marketing Specialist will be responsible for planning and executing innovative marketing campaigns, driving foot traffic, increasing online orders, and enhancing brand visibility.
• You will manage daily marketing tasks, support strategic initiatives, and work cross-functionally to ensure consistent and compelling brand messaging across all platforms.

Key Responsibilities
Marketing Strategy & Execution:

• Assist in developing and executing marketing campaigns tailored to target markets, new product launches, and seasonal promotions.
• Analyze customer behavior and dining trends to inform marketing initiatives and promotions.
• Work closely with the product, sales, and operations teams to align strategies.

Digital & Social Media Marketing:

• Manage and grow our social media presence across platforms (Instagram, TikTok, Facebook, Twitter, etc.).
• Create and schedule engaging content (videos, graphics, stories, and ads) that align with brand voice and objectives.
• Monitor digital analytics to track performance and optimize campaigns.

Branding & Visual Communication:

• Ensure consistent brand tone and message across all materials and touchpoints.
• Oversee the creation of fliers, posters, menu boards, and in-store visuals for promotions.

Customer Engagement & Loyalty:

• Develop and manage customer engagement programs such as loyalty cards, giveaways, feedback surveys, etc.
• Respond to and manage customer reviews and online brand perception.

Partnerships & Events:

• Support collaboration with influencers, media outlets, and local partners to boost exposure.
• Help organize in-store activations and brand pop-up events.

Performance Reporting:

• Track and report on the effectiveness of marketing efforts (ROI, engagement, reach, etc.).
• Provide monthly performance reports with insights and suggestions for improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–3 years of proven marketing experience, preferably in the food, beverage, or hospitality sector.
• Strong knowledge of social media management, content creation, and digital marketing tools.
• Proficient in Canva, Adobe Creative Suite, or other design software.
• Good knowledge of customer segmentation, local market trends, and competitor analysis.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and strong project management skills.
• Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications:

• Experience working with a Quick Service Restaurant or FMCG brand.
• Familiar with local and regional food trends and consumer behaviors.
• Comfortable with analytics tools such as Google Analytics, Meta Ads Manager, or CRM dashboards.

Application Closing Date
31st August, 2025.

How to Apply
Interested and qualified candidates should send their CV and a short cover letter telling us why they’re the perfect fit for this role to: hr@folixxhospitality.com using the job title as the subject of the email.