Growth Marketing Manager at Fairmoney Microfinance Bank

FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Lagos

Job Overview

• We’re hiring a Growth Marketing Manager to lead our local acquisition and engagement efforts.
• This is a high-impact role focused on driving real business growth through offline activations, referral optimization, strategic partnerships, multi-channel campaigns, and close collaboration with global Paid media and CRM teams.

Key Responsibilities

• Own and launch high-impact local growth initiatives - including community activations, campus drives, market storms, flyering, and on-ground engagement designed to drive new customer acquisition and retention
• Lead strategic partnerships and event sponsorships to increase brand visibility and unlock new acquisition opportunities
• Optimize and scale the referral program - collaborating with global teams to launch localized campaigns, experiment with incentives, and track performance to improve acquisition
• Plan and execute multi-channel growth campaigns across online, offline, referral, and CRM channels in collaboration with the brand, design, and community teams - with clear targets and performance metrics
• Collaborate with the global paid media and CRM teams to input local insights, adapt messaging, and enhance efficiency across Meta, Google and relevant channels
• Develop and test performance-focused content and messaging for digital and offline use cases, working closely with creative and content teams
  Run A/B tests and structured experiments to optimize messaging, channel performance, and conversion funnels
  Work with the analytics team to develop dashboards and tracking tools that provide visibility into growth metrics, CAC, conversion rates, and ROI
• Manage external vendors or freelancers where needed (e.g. paid search, SEO, activation support)

Qualifications & Experience

• 4+ years of experience in growth marketing, user acquisition, or performance-led marketing roles
• Proven track record leading on-ground activations, BTL, strategic partnerships and optimizing referrals campaigns 
• Experience in planning multi-channel campaigns across both online & offline with measurable KPIs
• Analytical and data-driven - you are comfortable digging into performance data to guide strategy
• Clear communicator and strong cross-functional collaborator 
• Proactive, resourceful, and comfortable launching new channels and processes 
• Bonus: Experience working with agencies and managing performance reporting
• Bonus: Exposure to fintech or high-growth digital products

Benefits

• Private Health Insurance
• Pension Plan
• Training & Development
• Hybrid work
• Paid Time Off.

Application Closing Date
Not Specified. 

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note
Recruitment Process:

• Screening interview with a Senior Recruiter- 30 minutes.
• Technical Assessment
• Technical Interview with the Head of Marketing for 45-60 minutes.