Social Media Manager at Bankyloolas

Bankyloolas, established in 2013, is a leading food brand with three unique arms: Bankyloolas Cuisine; specializing in event catering across Nigeria. Bankyloolas Mobile; known for the best small chops, grills, and cocktails in Ibadan. Pasta Pan; Ibadan’s No 1 place for pasta and peppersoup.

We are a top food brand in Ibadan, offering a wide range of delicious options and reliable food delivery for those wondering “what or where to eat in Ibadan” or searching for “places to eat in Ibadan”. Whether you’re looking for quick bites, delicious pasta meals in Ibadan or catering for your next event, Bankyloolas has you covered!

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Ibadan, Oyo
Employment Type: Full-time

Role Objectives

• The Social Media Manager & Customer Relationship Manager (CRM) combines digital brand management with direct customer relationship oversight.
• The purpose of this role is to increase Bankyloolas’ digital presence, foster meaningful engagement across social media platforms, and ensure a responsive, personalized experience for customers.
• This role is responsible for executing content strategies, managing online communities, running integrated campaigns, handling customer feedback, and administering loyalty programs transforming digital engagement into measurable customer acquisition, retention, and satisfaction.

Key Responsibilities

• Design and implement a results-driven social media strategy in alignment with company goals.
• Create platform-specific content (posts, stories, reels, videos) for Instagram, Facebook, Twitter, LinkedIn, TikTok, Youtube etc.
• Engage audiences by responding to messages, comments, and reviews promptly and professionally.
• Cultivate vibrant online communities and encourage advocacy among followers.
• Maintain proactive and personalized communication with customers across channels.
• Build and manage segmented customer lists for targeted engagement and retention.
• Plan and execute integrated digital campaigns that leverage both social media and CRM data to drive growth.
• Monitor and optimize campaign performance for both acquisition and retention.
• Implement and manage customer loyalty programs in accordance with the Bankyloolas Customer Loyalty Policy.
• Track program engagement, reward redemptions, and overall effectiveness.
• Analyze findings to recommend improvements to customer experience and content quality.

Key Performance Indicators (KPIs)

• 20% monthly growth in social media engagement.
• 100% response rate with an average response time under 15 mins on all platforms
• Consistent weekly reactivation of dormant customers via CRM or social engagement
• 100% customer satisfaction rate
• 80% participation rate in loyalty initiatives
• 100% accuracy and punctuality in weekly/monthly performance reporting.

Qualifications

• Interested candidates should possess a Bachelor's Degree with 2 years work experience.

Salary
N80,000 - N100,000 monthly.

Application Closing Date
31st July, 2025.