Regional Senior Marketing Manager, Arts at the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

We are recruiting to fill the position below:

Job Title: Regional Senior Marketing Manager, Arts

Job ID: 46517
Location: Nigeria
Pay band: 7
Department: Marketing
Contract Duration: Two (2) Years Fixed Term

The Role

• Working closely with the Senior Marketing Manager (in the relevant sector), the purpose of this role is to help drive the growth, reach, impact and reputation of the business by:
  • Supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy;
  • Providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.

Main Accountabilities
These are not limited to the following:

Sector/Subject Expertise:

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
• Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis 

Brand and Market Positioning:

• Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
• Provides expert advice, support and challenge on marketing to internal stakeholders.
• Keeps abreast of the latest developments and trends in marketing, and in the wider sector.

Consultancy, analysis & problem-solving:

• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
• Applies analytical approaches to identify and assess new opportunities for marketing activity.

Strategy and Planning:

• Ensures marketing strategy is aligned with the business areas and global marketing strategies.
• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
• Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & financial management:

• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

Relationship & stakeholder management:

• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

Requirements of the Role

• Candidates should possess a Degree in Marketing, Communications or relevant discipline, or demonstrable equivalent level of experience
• Experience in the cultural, education or charitable sectors
•  Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of engaging audiences across a variety of channels and platforms
• Experience of effective campaign evaluation

Desirable:

• Postgraduate or Masters level marketing or business qualification
• Experience in a global organisation
• Experience in the cultural, education or charitable sectors
• Experience in content commissioning.

Application Closing Date
3rd August 2025; 23:59

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note

• You must have the legal right to work in the country at the time of application.
• Mobility / relocation / visa sponsoring support will not be provided.