Integrated Marketing & Content Lead at Orbit Estudiar Vault - Biz Afric Solutions

Biz Afric Solutions  - Our client, Orbit Estudiar Vault is more than just an educational consultancy—we are your gateway to an unparalleled international academic journey. Operating from Nigeria, we are a registered educational firm with a dedicated team of study-abroad and career-development professionals. We help ambitious students and young professionals explore global education through curated travel, academic pathways, and real-world experiences. We believe every student should have the opportunity to go abroad, especially in an enriching, safe and superior academic and cultural environment. Our commitment goes beyond placements; we aim to inspire confidence, foster growth, and open doors to life-changing experiences that shape futures. At Orbit Estudiar Vault, your success is our priority.

They are recruiting to fill the position below:

Job Title: Integrated Marketing & Content Lead

Location: Lagos
Employment Type: Contract (6 months)
Work Mode: Hybrid (3 Weekdays on and 2 Weekdays Off )

Role Overview

• The Integrated Marketing & Content Leadis responsible for developing and executing cohesive marketing strategies that amplify brand visibility, curate impactful educational events, and drive international student placement services.
• This hybrid role blends marketing strategy, content creation, and event coordination to deliver engaging campaigns across digital and offline channels, while supporting the firm’s mission to connect students with global education opportunities.

Key Responsibilities

• Develop and manage 360° marketing campaigns across digital (email, social, web, SEO/SEM) and traditional channels (print, PR).
• Craft messaging frameworks and content calendars aligned with strategic goals and academic cycles.
• Drive targeted campaigns for student recruitment, school outreach, and partner engagement
• Write and produce high-quality content, including blog posts, social media, e-books, video scripts, infographics, newsletters, and testimonials.
• Localize and adapt content for diverse global markets and age segments (high schoolers, undergraduates, postgraduates).
• Manage brand voice across platforms to maintain consistency and engagement.
• The planning and execution of in-person, virtual, and hybrid events such as education fairs, info sessions, webinars, and alumni mixers.
• Coordinate logistics, partnerships, speaker engagement, event marketing, and follow-up communications.
• Track event performance and ROI, using insights to optimize future experiences.
• Collaborate with admissions and placement advisors to align marketing with application goals and student success stories.
• Design campaigns to highlight destination countries, institutions, scholarship opportunities, and visa guidance.
• Develop collateral and digital assets for student counseling and institutional partnerships.
• Use data analytics tools to measure campaign and content performance (Google Analytics, Meta Insights, HubSpot, etc.).
• Optimize digital strategies based on performance insights and audience behavior.
• Maintain accurate reports and dashboards to communicate KPIs and trends to leadership.

Key Requirements

• Bachelor's degree in Marketing, Communications, International Relations, Education, or related field.
• 3–5+ years in a marketing, communications, or events role—preferably within the education, edtech, or nonprofit sector.
• Experience working in or with international education services is highly preferred.
• Strong copywriting, storytelling, and content creation skills across formats.
• Proficiency in tools like Canva, Adobe Creative Suite, HubSpot/Mailchimp, WordPress, Google Suite, and social media platforms.
• Excellent project management, multitasking, and stakeholder coordination.
• Strong cultural competence and a global mindset.
• Event planning experience with attention to detail and logistics.
• Familiarity with international admissions, student visa processes, or university partnerships.
• Basic video editing or podcast production skills.
• Experience working in a fast-paced, client-facing, or student-focused environment.

What Success Looks Like:

• Increased brand visibility and engagement among target student and parent audiences.
• Successful execution of branded educational events and webinars with strong attendance and feedback.
• Growth in student inquiries, applications, and placement conversions through strategic marketing efforts.
• Positive collaborations across cross-functional teams, partner institutions, and marketing vendors.

Salary
N150,000 Monthly.

Application Closing Date
5th August, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online