Connections Planning Manager at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below

Job Title: Connections Planning Manager

Location: Ikeja, Lagos
Job Type: Full-time

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliver world-class data-driven connection plans for our brands that are activated brilliantly, working seamlessly with the category brand teams.

Role Responsibilities

• Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs, i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
• Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
• Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
• Work in collaboration with senior stakeholders to influence media investment decisions.
• Lead continuous measurement, evaluation and improvement of the connection plans for all strategic brands with quarterly reviews with the Marketing Leadership Team

Experience / Skills Required

• 4 years of integrated media or connections planning experience, with strong social and digital media experience
• Demonstrated ability to think strategically, stay on the pulse of competitive and market activities,  as well as industry trends
• Successful and productive relationship management with agency partners
• Strong drive and determination.  A track record of beta testing & optimisation.
• Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
• A master at influencing skills across all levels of the organisation to build belief in others and drive action
• Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term. 
• Commercial acumen – An understanding of business end-to-end and providing robust counsel to the executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities.
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation. 
• Externally focused - Great external radar to spot opportunities and challenges, and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and nurture high-performing teamsand insightful into what drives performance. 

Application Closing Date
30th July, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online