Analyst - Customer Analytics, Marketing NG at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Customer Analytics, Marketing NG

Job Identification: 6072
Location: Ikoyi, Lagos
Job Schedule: Full time
Division: Marketing
Job Category: MTN Level 2
Reports To: Manager - Customer Analytics

Mission

• To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports/presentations and recommendations, to have a better understanding of the customers’ needs.

Description

• Develop and utilize data collection instruments and methods for the evaluation and quality control of research or operational data
• Collect, analyze, interpret, and summarize data in preparation for generation of statistical and analytical reports and provide intelligence that supports decision-making
• Coordinate data requests with respect to pre and post return on investment data extraction, data sample for analytics, and other ad-hoc requirements.
• Maintain computerized collection and track relevant data and appropriate records of research methods and results.
• Utilize specified statistical software to analyze and interpret research data, as appropriate to the individual position.
• Extract qualifying data, based on defined campaigns and according to the approved campaign road map as well as manage and update engine room tools.
• Provide support to campaign segmentation analyst as required.
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Perform Customer Lifecycle Management data analysis and requests.
• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
• Liaise with product management managers to understand the data needed to support and monitor product performance

Educational Qualifications

• Candidates should possess a First Degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field. 
• Fluent in English 

Experience:

• 3 - 7 years’ experience in an area of specialization; with experience working with others
• 2 years in a business analyst or business analyst support role
• 2 years’ work experience within data analysis, programming, reporting, or general business experience, including formal business/market analysis and data manipulation/mining experience.
• Understanding of Marketing Analytics by Channel

Application Closing Date
4th August, 2025; 22:59